MarTechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Interview
Jon Moran, Head of MarTech Solutions Marketing at SAS chats about the importance of focusing on responsible use of AI in modern marketing in this martech catch-up:
Must Read
With the launch of its free games arcade, ‘Playables’, YouTube becomes the latest brand to tap into the marketing power of gaming. At launch, the Playables arcade featured over 75 games, including Angry Birds Showdown and Cut the Rope, that users can play for free on mobile or PC.
YouTube, like other brands such as Netflix, clearly sees great potential in games to help them achieve their retention, acquisition, and revenue goals. So why do gamified experiences hold such allure for brands? And what can gaming studios do attract brands running gamified campaigns?
There are several factors at play here, not least the fact that humans are predisposed to enjoy playing games. In his book, Outliers, Malcolm Gladwell revealed that by the time they reach 21, the average human will have spent up to 9,000 hours playing video games, and only 2,000 reading books.?, Digital Turbine and Apptopia found that 70% of consumers are mobile gamers, and that they spend more time per day playing mobile games (28 minutes) than they do on either Facebook (20 minutes) or TikTok (17 minutes). Why? Because games, after all, are fun. When we play, and especially when we win, or complete a level, the brain releases dopamine, a neurotransmitter associated with pleasure and contentment. Read Now..........
Data is becoming one of the most important resources fostering growth and competitive advantage in the martech industry. For marketers, the rapid expansion of consumer data from transaction histories to behavioral insights brings both possibilities and challenges. Effective data governance, a collection of guidelines and procedures intended to guarantee data security, accuracy, and regulatory compliance, has become increasingly crucial as a result of managing this enormous volume of data.
Data governance promotes campaign efficacy, compliance, and actionable insights in marketing technology in addition to data quality. To ensure that data is handled ethically and openly, data governance in martech is crucial for complying with laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Accuracy and dependability are made possible by well-governed data, and these qualities are essential for providing customers with relevant and customized experiences. Read Now........
The overall digital advertising landscape is changing at breakneck speed, fueled by top ad platforms like Amazon, Facebook/Meta, Google, and TikTok. There is no doubt that the sector is becoming more complicated with each passing year and as we move into 2025, advertisers are struggling to keep up with the ever-changing trends. At the same time, they also desire a good return on their investment and better insights into campaigns not just for the short term, but the long term as well—not to mention if the campaign is driving conversions and increasing qualified traffic.
The exponential growth in the digital ad sector can be seen over five years, with U.S. revenues topping $270 billion in 2023 and projected to grow to $450 billion by 2028. Reaching consumers online is more critical than ever. As we hurtle toward yet another new year, here are some anticipated digital advertising trends to watch in 2025 that address many of these challenges. Read Now.............
领英推荐
In today’s fast-paced digital landscape, it’s crucial for businesses to offer a smooth and consistent customer experience across various platforms. The goal of omnichannel marketing is to ensure customers have a cohesive and consistent experience, no matter what platform they choose to use.
Martech (Marketing Technology) tools play a pivotal role in shaping Digital Customer Experience (DCX) by enabling businesses to integrate, analyze, and optimize their marketing efforts. This blog explores the importance of omnichannel experiences, the role of Martech tools, and how they shape DCX.
Why Omnichannel Experiences Matter?
In the digital age, customers expect a seamless experience across all touchpoints. Whether they interact with a brand via social media, email, or in-store, they anticipate consistency in messaging, service, and overall experience. An effective omnichannel strategy ensures that customers can transition smoothly between different channels without any disruption.
Despite continuous evolutions in the marketing ecosystem, advertisers and agencies continue to raise concerns about unlocking organizational value amidst rapid change. Coupled with this is uncertainty around properly measuring marketing success, performance, and the management of customer data. Implementing data standards practices and strategies is key to navigating the growing number of touchpoints and inputs that companies rely on to power marketing and advertising efforts. The bottom line is that data standardization strategies must be administered to achieve true organizational value.
Advertiser Perceptions recently reported that data standards have emerged as a necessity, with 95% of survey respondents agreeing that data standards are essential for ROI and measurement. This is crucial? for privacy-centric progress and suggests that brands and agencies should collaborate to measure marketing success and manage customer data effectively. As a first step, all stakeholders must assess current trends in several key areas: the content supply chain, data standards, organizational roles and responsibilities, and the impact reporting has on measurement. Read Now...........
Data is becoming one of the most important resources fostering growth and competitive advantage in the martech industry. For marketers, the rapid expansion of consumer data from transaction histories to behavioral insights brings both possibilities and challenges. Effective data governance, a collection of guidelines and procedures intended to guarantee data security, accuracy, and regulatory compliance, has become increasingly crucial as a result of managing this enormous volume of data.
Data governance promotes campaign efficacy, compliance, and actionable insights in marketing technology in addition to data quality. To ensure that data is handled ethically and openly, data governance in martech is crucial for complying with laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Accuracy and dependability are made possible by well-governed data, and these qualities are essential for providing customers with relevant and customized experiences. Read Now...........