MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Must Read
The overall digital advertising landscape is changing at breakneck speed, fueled by top ad platforms like Amazon, Facebook/Meta, Google, and TikTok. There is no doubt that the sector is becoming more complicated with each passing year and as we move into 2025, advertisers are struggling to keep up with the ever-changing trends. At the same time, they also desire a good return on their investment and better insights into campaigns not just for the short term, but the long term as well—not to mention if the campaign is driving conversions and increasing qualified traffic.
The exponential growth in the digital ad sector can be seen over five years, with U.S. revenues topping $270 billion in 2023 and projected to grow to $450 billion by 2028. Reaching consumers online is more critical than ever. As we hurtle toward yet another new year, here are some anticipated digital advertising trends to watch in 2025 that address many of these challenges. Read Now...............
In today’s fast-paced digital landscape, it’s crucial for businesses to offer a smooth and consistent customer experience across various platforms. The goal of omnichannel marketing is to ensure customers have a cohesive and consistent experience, no matter what platform they choose to use.
Martech (Marketing Technology) tools play a pivotal role in shaping Digital Customer Experience (DCX) by enabling businesses to integrate, analyze, and optimize their marketing efforts. This blog explores the importance of omnichannel experiences, the role of Martech tools, and how they shape DCX. Read Now............
Despite continuous evolutions in the marketing ecosystem, advertisers and agencies continue to raise concerns about unlocking organizational value amidst rapid change. Coupled with this is uncertainty around properly measuring marketing success, performance, and the management of customer data. Implementing data standards practices and strategies is key to navigating the growing number of touchpoints and inputs that companies rely on to power marketing and advertising efforts. The bottom line is that data standardization strategies must be administered to achieve true organizational value.
Advertiser Perceptions recently reported that data standards have emerged as a necessity, with 95% of survey respondents agreeing that data standards are essential for ROI and measurement. This is crucial? for privacy-centric progress and suggests that brands and agencies should collaborate to measure marketing success and manage customer data effectively. As a first step, all stakeholders must assess current trends in several key areas: the content supply chain, data standards, organizational roles and responsibilities, and the impact reporting has on measurement. Read Now................
领英推荐
Social Commerce?is emerging as a powerful player in?Omnichannel Marketing. It’s a game-changer, unlocking new revenue streams for businesses. Social commerce utilizes social media platforms to market and sell products, turning followers into buyers.
Integrated with an omnichannel approach, it ensures a seamless shopping experience across all touchpoints. This combination is revolutionizing the way businesses interact with customers, making shopping a social, interactive, and personalized experience. The role of social commerce in omnichannel marketing is pivotal and is set to redefine the future of retail.
In today’s fast-paced digital landscape, it’s crucial for businesses to offer a smooth and consistent customer experience across various platforms. The goal of omnichannel marketing is to ensure customers have a cohesive and consistent experience, no matter what platform they choose to use.
Martech (Marketing Technology) tools play a pivotal role in shaping Digital Customer Experience (DCX) by enabling businesses to integrate, analyze, and optimize their marketing efforts. This blog explores the importance of omnichannel experiences, the role of Martech tools, and how they shape DCX. Read Now...............
Podcast
Episode 219: The State of Al and AdTech: with Oz Etzioni, CEO and Co-founder of Clinch