MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Trending News
Mindmatrix, a leader in next-gen PRM and partner marketing software, has partnered with Crossbeam to empower ecosystem-led growth. This strategic collaboration combines Mindmatrix’s comprehensive partner enablement tools with Crossbeam’s innovative partner ecosystem management platform, enabling businesses to streamline collaboration, enhance partner engagement, and maximize growth opportunities across their channel ecosystems.
Next-gen PRM and Partner Marketing Software Provider, Mindmatrix ?announced a strategic partnership with?Crossbeam?which promises to revolutionize the way businesses approach Ecosystem-Led Growth strategies. This collaboration brings together the strengths of both companies to offer comprehensive end-to-end ecosystem-powered solutions by integrating each company’s respective partner management and account mapping platforms into one partner orchestration platform. Read Now.............
Canto , a leading provider of digital asset management software, announced the launch of Canto PIM, a uniquely comprehensive platform that combines digital asset management (DAM) and product information management (PIM) capabilities. The innovative solution directly addresses the challenges brands face in managing, distributing, iterating, optimizing, and securing digital assets and product data across an ever-expanding breadth of channels, campaigns, and use cases.
“Within every industry, businesses are under unprecedented pressure to create and deliver more content than ever before—85% of marketers report their?content demands have doubled?in just the past two years alone,” said Wain Kellum, CEO, Canto. “Siloed approaches to digital asset and product information management cannot keep pace with this reality. Canto PIM empowers organizations to reimagine their content and product information operations for the digital-first era, breaking down legacy roadblocks to deliver exceptional customer, partner, and employee experiences at scale.” Read Now........
Emplifi , a leading customer engagement platform, has released new findings that highlight the transformative impact artificial intelligence (AI) is having on content creation, with users reporting time savings of up to 50%. This significant reduction in time spent on content creation offers substantial benefits for creators across various industries, allowing them to focus on more strategic tasks.
“By streamlining their processes and freeing up more time for creative strategy, AI empowers content creators to focus on what truly matters—crafting impactful messages that resonate with their audiences.”
According to the survey, most users leveraging AI for content creation save up to an hour per piece of content. With a recommended posting frequency of 1–2 times per day per channel, this can add up to as much as 60 hours saved per month. For larger projects, these time savings are even greater, solidifying AI as a key productivity tool for creators. Read Now........
New React Score Integrates with Large Language Models to Monitor, Protect, and Optimize Brand Reputation
Brandwatch , the world’s premiere social media management and consumer intelligence suite, is redefining brand reputation management with the launch of its new AI-powered React Score. This industry-first advancement leverages automated AI to empower brands with unparalleled real-time insights, allowing for timelier, proactive action
Brandwatch built this game-changing hybrid approach, combining generative and proprietary AI with human oversight to deliver accurate, reliable insights.
领英推荐
Unprecedented Brand Reputation Insights Powered by AI
React Score leverages advanced natural language processing (NLP) models to analyze conversations across over 100 million sources, pinpointing brand risks and opportunities. Brandwatch’s generative AI integration transforms data into easy-to-understand summaries, providing instant clarity on how and when to act. Read Now.........
Identity Digital Inc. ?, a leader in connecting the online world with domain names and related technologies, announced a partnership with LinkedIn Premium on its Perks Program. This first-of-its-kind collaboration will enable career seekers, business professionals, and brand builders to establish and manage their online identities from one place. Users will receive a website, professional email, and custom domain as part of a bundled package with Name.com, an Identity Digital-owned registrar.
“At LinkedIn, we’re thrilled to partner with Identity Digital and Name.com to offer our Premium subscribers a unique opportunity to enhance their professional identities”
The partnership helps Premium subscribers stand out in crowded and fragmented online environment. Brands and individuals alike are facing a growing need for ownership over their digital spaces and ways to stay visible to their audiences, inspiring trust and building a credible centralized online presence. Read Now........
Leading the Next Evolution of the Consumer Data Marketplace with ZPD
MAIN?(Main Assets & Identity Network)?introduces its?Zero-Party Data (ZPD) protocol?as a transformative solution amid growing scrutiny of unethical data practices, including recent?FTC crackdowns on data brokers. By empowering consumers to control and monetize their own data, MAIN sets a new standard of transparency and trust, directly addressing challenges highlighted by regulators and industry leaders. This innovative platform enables consumers to reclaim ownership of their data and share it for incentives while eliminating intermediaries. By bridging off-chain data with on-chain value, MAIN is reshaping the?$350 billion?consumer data industry, driving the?$1 trillion?advertising market. Read Now...........
Must Read
Gone are the days of a domain name simply being a web address or an abbreviated description of your website. In today’s tech-driven world, a domain name is the front door to a brand’s online identity. Ideally, combining a .com Top-Level Domain (TLD) with a short, single, and category-defining word is how brands can truly stand out but also show they have staying power. Good tech is simply not enough, what is your calling card and value in an incredibly fast and busy world? A concept, I call the Top-Level Word (TLW), stems from my experience witnessing firstly, the power of association with decades of investments by tech giants who branded the .com TLD, and secondly, how one powerful word in a domain can transform a business. Read Now............