MarTechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Trending News
Picture this: You have a new team member who can work tirelessly on all the tasks given without breaking a sweat. He doesn’t need frequent coffee breaks and can juggle across multiple projects without compromising on his productivity. Who is he? He is your new ally—the AI agent.
Against those monotonous chatbots, these AI agents are friendly digital assistants. They are developed to make your life easy and smooth, leading to more member engagement and a great impact on your marketing mission. They will proactively share your workload and lend a hand in everything from drafting an email to designing corporate events. And thus, it is time for you to open your doors to these digital partners. Read Now..........
Reports explore advertising innovations, consumer behavior, and programmatic advertising strategies.
Amid rapid changes in consumer behavior and advertising technologies, Techint Labs releases two new reports to help marketers unlock actionable insights and stay ahead in a competitive landscape: its inaugural Biannual Research Report?and a new white paper:?“Programmatic Advertising: Current State, Challenges, and Opportunities.”
“Our goal is to empower brands with the knowledge they need to stay ahead in an ever-changing market.”
These publications are designed for marketing professionals, advertisers, and business leaders seeking to stay ahead in digital advertising. Techint Labs provides data-driven insights on industry trends and best practices to help these audiences make informed decisions and maximize their advertising impact. Read Now..............
Integration Unlocks Reach and Targeting for Advertisers Across Xumo’s Premium Content
Xumo , a streaming platform joint venture between Comcast and Charter, and PubMatic (Nasdaq: PUBM) an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership to make Xumo’s premium inventory programmatically available to advertisers via PubMatic.
As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights and signals necessary to optimize their media investment. With this collaboration, advertisers can unlock unprecedented reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s robust supply path optimization (SPO) relationships with buyers.
“At Xumo, we are focused on how we can make it as simple and transparent as possible for advertisers to access our diverse content library,” says Ying Wang, General Manager, Xumo Advertising. “By adding PubMatic to our host of premium programmatic partners, we are providing advertisers with another avenue to access the transparent insights they need to make the best use of their media dollars.” Read Now..........
Oxylabs’ latest feature, OxyCopilot, simplifies data extraction, allowing businesses to build web scrapers without coding.
Oxylabs.cn ’ introduction of OxyCopilot brings a new dimension to web scraping, offering a tool designed to address the increasing demand for efficient and accurate data collection. Web scraping plays a critical role in industries ranging from market research to e-commerce, and OxyCopilot aims to simplify this process, making it accessible even for complex or large-scale projects.
What sets OxyCopilot apart is its advanced capabilities tailored for modern business needs. The tool combines a user-friendly design with flexible options, enabling users to extract data efficiently from any website, no matter how intricate its structure. By supporting methods such as HTML parsing, XPath, and CSS selectors, OxyCopilot gives users the freedom to choose the most suitable approach for their specific requirements. Read Now............
Unlocking New Business through Independent Agencies
Viant Technology . announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers.
“Viant’s Direct Access program continues to power more impactful relationships between our advertising clients and world-class CTV content owners,” said Tom Wolfe, Viant’s SVP, Business Development.
This new collaboration is underpinned by Disney’s award-winning Clean Room technology and proprietary BridgeID, along with Viant’s Household ID, which enables Viant’s breadth of ad buyers to improve the performance of campaigns by accessing audiences at scale.
Must Read
Imagine trying to buy a ticket to see Taylor Swift on tour. Her recent Indianapolis concert sold out within minutes, with bots and scalpers reselling tickets for hundreds of dollars more than their original value. The rush to grab tickets for exclusive events like this highlights the power of scarcity marketing. Swift’s concerts, like other major events such as the Super Bowl or the World Series, thrive on limited availability, creating urgency and fueling demand.
Scarcity marketing is not limited to concerts and events—it’s a strategy used by brands worldwide to create the illusion of exclusivity and drive consumer action. From limited-edition products to flash sales, the principle remains the same: when something seems rare or time-limited, people want it more.
The Benefits and Challenges of Scarcity Marketing
Scarcity marketing can be a powerful tool to increase demand. When done right, scarcity drives urgency and motivates customers to act quickly. Brands like Apple with limited-edition products or Tesla (now glutted in the market) with their waiting lists are masters of using scarcity to build anticipation and boost sales.