MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Trending News
Bridgeline Digital, Inc., a provider of AI-driven marketing technology, has announced a new Smart Response feature for HawkSearch that analyzes PDF content and delivers specific answers to user queries. The innovation includes tools for extracting content from large PDF repositories and using Generative AI (GenAI) to create helpful search features such as thumbnails of PDFs, summaries of pages within each PDF, and extraction of other important metadata such as file names and categorization.
PDF Data Capture is a further example of HawkSearch’s focus on GenAI capabilities within its Smart Response suite. This innovation reinforces HawkSearch’s commitment to enhancing user experiences with advanced AI-driven tools. By providing detailed responses in addition to search results, businesses can deliver a more comprehensive search experience. For lengthy PDFs, the PDF Data Capture tool analyzes content, refers back to the original query, and provides concise responses, answering questions when applicable. The associated PDF file is also included for users who wish to explore the full document. Read Now................
Partnership unlocks new opportunities to tap into retail media budgets with SKU-level purchase data for measuring and optimizing the downstream impact of influencer campaigns
Button , the leader in mobile commerce optimization, announced a strategic partnership with The Shelf Influencer Marketing Agency. The partnership combines Button’s AI-powered deeplinking and attribution technology with The Shelf’s expertise in planning, executing and managing brand influencer campaigns to give both creators and brands the tools needed to measure and optimize the impact of influencer marketing campaigns more effectively.
“Button’s technology streamlines our campaign creation process and enables us to capture product level purchase data though Button’s simple shortlinking tool while enabling deeplinks into our retailer clients’ apps,” Atul Singh, CEO of The Shelf. “We’re excited to improve the user journey and have access to more conversion data through Button’s integration with retailers that will allow us to provide more holistic recaps of performance. Read Now..............
PowerDMARC launches One-Click Auto DNS Publishing with Entri, simplifying DNS record management for enhanced efficiency and user experience.
PowerDMARC , a leading provider of DMARC management solutions, is proud to announce its latest innovation: One-Click Auto DNS Publishing, powered by an integration with Entri. This game-changing feature revolutionizes the way DNS records are managed, offering users a seamless and automated experience directly from the PowerDMARC platform.
Streamlining DNS Record Management
Gone are the days of manual DNS updates and cumbersome configurations. With One-Click Auto DNS Publishing, users can now configure, edit, and update their DNS records effortlessly without leaving the PowerDMARC interface. This integration supports over 40 major DNS providers, ensuring compatibility and convenience under one unified dashboard.
As the European Union prepares to enforce the Digital Operational Resilience Act (DORA) on January 17, 2025, marketing leaders in financial services face new challenges in managing customer data within Salesforce. This regulatory framework demands a fresh approach to how financial institutions handle customer relationship management platforms, particularly in how they protect and manage sensitive customer information.
The Impact on Marketing Operations
DORA’s implementation significantly reshapes how marketing teams in financial services manage their customer data within Salesforce. The regulation’s focus on ICT risk management means marketing departments must fundamentally rethink their data handling practices while maintaining efficient customer engagement. Marketing automation workflows, which often contain sensitive customer information, require particular attention under the new framework. Similarly, the integration of third-party marketing tools with Salesforce must be carefully evaluated and secured. Teams must also reassess how they test and validate marketing campaign deployments, ensuring that customer insights and behavioral data remain protected throughout the process. Read Now...........
领英推荐
In the era of digital transformation, the connection between data architecture and modern marketing has become increasingly significant. Data architecture, the backbone of digital infrastructure, plays a crucial role in shaping marketing strategies. It provides a structured approach to managing data, enabling marketers to derive actionable insights and make informed decisions.
The need for data architects in this landscape is paramount. They design and manage the data systems that store and process vast amounts of marketing data. Their expertise ensures that data is accurate, accessible, and secure, facilitating effective data-driven marketing strategies.
In this blog, we will explore the importance of data architects in modern marketing and what are the skills desired to succeed in this domain. Read Now.............
Brightcove is helping customers build and deploy comprehensive martech stacks for advanced video management through seamless partner integrations
Brightcove , the world’s most trusted streaming technology company, is sharing significant enhancements to its platform through strategic partnerships to enhance the video content creation, distribution and monetization process. As part of the goal to help customers build more cohesive, easy-to-deploy martech stacks, Brightcove has integrated capabilities from companies like Acquia?that deliver additional benefits to customers.
“Integrating our partners’ strengths – like Acquia’s DAM capabilities – seamlessly into Brightcove’s platform makes it easier for our customers to capture, deploy, and measure video to deliver compelling content that drives engagement and business within one platform.”
Must Read
As the European Union prepares to enforce the Digital Operational Resilience Act (DORA) on January 17, 2025, marketing leaders in financial services face new challenges in managing customer data within Salesforce. This regulatory framework demands a fresh approach to how financial institutions handle customer relationship management platforms, particularly in how they protect and manage sensitive customer information.
The Impact on Marketing Operations
DORA’s implementation significantly reshapes how marketing teams in financial services manage their customer data within Salesforce. The regulation’s focus on ICT risk management means marketing departments must fundamentally rethink their data handling practices while maintaining efficient customer engagement. Marketing automation workflows, which often contain sensitive customer information, require particular attention under the new framework. Similarly, the integration of third-party marketing tools with Salesforce must be carefully evaluated and secured. Teams must also reassess how they test and validate marketing campaign deployments, ensuring that customer insights and behavioral data remain protected throughout the process. Read Now...............