MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Trending News
Marketers approach marketing in various ways. Some follow proactive marketing, while others fall for reactive marketing tactics. But do you know that a successful marketer always knows to strike a balance between the two? Essentially, it is about the right time to use proactive and reactive marketing practices.
Both of these marketing practices carry their pros and cons, and we are here to give you a detailed overview of it:
Proactive Marketing
You are a proactive marketer when you read future trends, anticipate customer needs, and observe the challenges that are going to come in the time ahead. With the help of your people, products, and processes, you devise strategies that will help you deal with these challenges and keep your customers happy and content.
That said, proactive marketing focuses on long-term goals, constant market research, and innovation to get a competitive edge. Businesses following a proactive marketing approach become business leaders, and others try to follow in their footsteps. Read Now....
Nota’s AI boosts efficiency and engagement for newsrooms—26% higher open rates, 60% more views and so much more.
Notable , the AI-powered suite designed specifically for media professionals, has released two new case studies?demonstrating how its solutions drive substantial improvements in newsroom efficiency and reader engagement. Available now at?www.heynota.com/case-studies/, these case studies feature insights from The Washington Informer and The Sacramento Observer, both of which leveraged Nota’s AI-driven solutions to enhance their digital reach and optimize workflows.
The Washington Informer, a weekly publication serving Washington, D.C.’s African American community, reported a 26% increase in newsletter open rates, rising above industry standards, and an 85% reduction in time spent producing newsletters. Additionally, they achieved a 60% increase in page views through the use of Nota’s SEO optimization tools, allowing them to reach a broader audience without straining their limited resources. Read Now...........
Kyndryl, the world’s largest IT infrastructure services provider, released the second?Global Sustainability Barometer?study, commissioned by?Microsoft.?The study, conducted by?Ecosystm, shows that while 84% of organizations place a high strategic importance on achieving sustainability goals, only 21% use technology to reduce their environmental footprint and shape their overall sustainability strategy.
Since last year, 38% of organizations have increased their sustainability goals and program execution – demonstrating progress as the world works toward a green future.
“As the world faces increasing climate-related challenges, businesses are under pressure to act decisively and place sustainability at the forefront – and this year’s Global Sustainability Barometer study highlights that organizations must move from intent to collective action to drive change,” said?Faith Taylor, Chief Corporate Citizenship and Sustainability Officer at Kyndryl. “By integrating sustainability into a company’s business strategy, processes and systems, organizations can maximize the value of their people and technology to achieve internal goals and deliver positive impact.” Read Now...........
Partnership combines Thematic’s advanced text analytics with QuestionPro’s robust survey platform
QuestionPro , a global leader in online survey and research services and?Thematic, a leader in AI-driven customer feedback analytics?announce a strategic partnership designed to enhance the customer experience (CX) and market research landscape.
At the heart of this partnership is a shared vision of customer-centric decision-making, making the process of acting on the customer voice user-friendly and effective for all.? QuestionPro provides user-friendly and accessible survey, research, and Voice of Customer capabilities. Thematic delivers a streamlined analytics tool for any Voice of Customer comments and data, for an easy way to get insights.? Together, the solutions offer companies a powerful new way to gain insights from customers. Read Now.............
Must Read
Marketing’s understanding of?identity?has evolved rapidly over the past?decade, much like the shifting media landscape itself. From the early days of basic direct mail targeting to today’s complex omni-channel environment,?identity?has become both more powerful and more fragmented. Each era has brought new tools, challenges, and opportunities, shaping how brands interact with their customers.
By Julia Clark , SVP of Media & Entertainment, TransUnion