MarTechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Trending News
Brightcove is helping customers build and deploy comprehensive martech stacks for advanced video management through seamless partner integrations
Brightcove , the world’s most trusted streaming technology company, is sharing significant enhancements to its platform through strategic partnerships to enhance the video content creation, distribution and monetization process. As part of the goal to help customers build more cohesive, easy-to-deploy martech stacks, Brightcove has integrated capabilities from companies like Acquia?that deliver additional benefits to customers.
“Integrating our partners’ strengths – like Acquia’s DAM capabilities – seamlessly into Brightcove’s platform makes it easier for our customers to capture, deploy, and measure video to deliver compelling content that drives engagement and business within one platform.”
NEC XON , the Silicon Valley venture studio backed by NEC’s advanced technologies and global businesses, has announced that?Clikr?has graduated from its prestigious?Elev X! Ignite?program. Additionally, NEC X has invested in Clikr to help scale the AI-driven MarTech platform, which enhances customer-driven video content and ensures feedback authenticity. Clikr creates new monetization opportunities for ordinary users and loyal fans by sharing user-generated content.
NEC X invests in Clikr, an Elev X! Ignite graduate and AI-powered MarTech startup redefining fashion and beauty marketing with authentic user content. #ElevX #NECX #VentureStudio #AI #MarTech #Ecommerce #FashionIndustry
Clikr is revolutionizing how customers interact with their favorite brands and products through shareable video reviews, helping brands foster more profound and lasting connections with target audiences. The platform offers advanced, AI-powered tools that help brands turn passive customers and users into impactful, loyal advocates, who capture and share their authentic, personal and engaging experiences after using a product. Read Now..........
IQM Corporation , the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions, announced that it has hired four new leaders to join the company’s executive team. The new hires include Varun Athi, Chief Financial Officer and Chief Operating Officer,?Vai Gupta, Chief Product Officer,?Amanda Levi, Head of Human Resources and?Tony Sherry, General Manager, Healthcare.
Varun Athi.?Based in?New York, Athi joins IQM as CFO and COO, where he is responsible for operational scalability and financial performance, to ensure IQM captures market opportunities while maintaining operational excellence that maximizes long-term value creation. Prior to joining the team full-time, Athi previously served as an advisor to IQM and held senior leadership and advisory roles in technology companies including Stova, Lumar and Wonder. Read Now..............
领英推荐
LILT AI , the leading AI-powered translation and content generation platform, is proud to announce the appointment of Stella Hall as Vice President of Marketing. With deep experience driving growth and innovation at technology giants like Salesforce and high-growth companies like Coursera, Hall brings a unique blend of strategic vision, creative energy, and a deep passion for making information accessible to everyone.
“The opportunity to make information universally accessible—regardless of who you are or where you live—resonates deeply with me,” said Hall. “Communication and language specifically is at the heart of creating a more equitable world, and I’m thrilled to be part of a team dedicated to delivering that vision. Read Now..............
Publishers with Large Film & TV Libraries – and Tech Companies Looking to License Video Content to Train AI Models – can Engage?Cineverse to Secure & Monetize AI Content Rights
Cineverse , an innovative next-generation entertainment studio, announced the launch of Matchpoint?Reel Visuals AI?– a new revenue-driving artificial intelligence (AI) rights management service.
Reel Visuals AI?empowers those who own libraries of feature films, television shows and podcasts to take advantage of growing demand from AI companies to acquire audio/video content to train artificial intelligence models at scale. Through a unique non-exclusive revenue-sharing offering, Cineverse?will?ensure that content creators and rights holders – from independent production companies and large global studios to AI training rights agents and content aggregators – are compensated for use of their video content in AI training while also eliminating the associated delivery costs that often make the opportunity to profit in this space unviable. Read Now..............
Must Read
As the European Union prepares to enforce the Digital Operational Resilience Act (DORA) on January 17, 2025, marketing leaders in financial services face new challenges in managing customer data within Salesforce. This regulatory framework demands a fresh approach to how financial institutions handle customer relationship management platforms, particularly in how they protect and manage sensitive customer information.
The Impact on Marketing Operations
DORA’s implementation significantly reshapes how marketing teams in financial services manage their customer data within Salesforce. The regulation’s focus on ICT risk management means marketing departments must fundamentally rethink their data handling practices while maintaining efficient customer engagement. Marketing automation workflows, which often contain sensitive customer information, require particular attention under the new framework. Similarly, the integration of third-party marketing tools with Salesforce must be carefully evaluated and secured. Teams must also reassess how they test and validate marketing campaign deployments, ensuring that customer insights and behavioral data remain protected throughout the process. Read Now................