MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Trending News
Goodgion to Lead Financial Strategy Building on Strong Enterprise Momentum
PerformLine , the leading marketing compliance platform, announced the appointment of Kristie Goodgion as Chief Financial Officer. Goodgion, a highly accomplished finance executive with more than 20 years of leadership experience, joins PerformLine to guide the SaaS company’s financial strategy as it continues on a path of accelerated growth.
Goodgion brings extensive expertise in strategic planning, risk management, M&A, and scaling growth-oriented public and private equity-backed companies. Known for her collaborative and dynamic leadership approach, Goodgion’s contributions will be essential in driving PerformLine’s financial performance as enterprises from regulated industries like financial services and tech continue to choose PerformLine for its category-defining marketing compliance technology. Read Now.............
Emplifi Data Reveals User-Generated Content Drives More Than $8 Billion in Annual Revenue for the Brands Using Its Platform
Emplifi , a leading customer engagement platform, released “How UGC Drives Revenue and Boosts Engagement in Social Commerce” report, sharing findings from a 12-month study of?user-generated content (UGC)?published across Instagram, TikTok, YouTube, X, and Twitch by B2C brands spread across 49 different industries. According to the report, Emplifi’s data shows that UGC is a critical component of a brand’s social media strategy, delivering a 63% year-over-year growth in revenue and contributing more than $8 billion annually to social commerce revenue.
“When integrated into a brand’s social media marketing and social commerce strategies, user-generated content has proven to boost a brand’s results. Providing the authenticity and relatability that consumers crave has an immediate impact on everything from time spent on site to online conversions and revenue”
Getty Images, a preeminent global visual content creator and marketplace, announced a content integration with TikTok to meet the diverse creative needs of marketers and advertisers. The integration allows advertisers and businesses direct access to Getty Images’ vast library of creative imagery and video content through TikTok’s AI-powered video generation tool, Symphony Creative Studio.
By integrating Getty Images’ premium creative content directly into TikTok’s Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance. Read Now...........
Miami-based and Latina-founded Influur sees record growth in 2024 with 83% spike in active influencers on its platform and 200% growth in brand spend on influencer-powered campaigns
Influur , the leading professional networking platform for influencers founded by visionary Latinas –?Alessandra Angelini,?Valeria Angelini,?Paula Coleman, and?Fefi Oliveira?–?announced the successful closing of its?$10 million?Series A, led by Point72 Ventures and HTwenty Capital. The funding highlights Influur’s hypergrowth, including an?83% increase?in its verified influencer base and a?200% rise?in brand spend?across the US and?Latin America. The company now has over?30K?active influencers?and?5,000 brands?on its platform across?11 countries.
Typeform , the intuitive form builder and conversational data collection platform, announced new features that provide business-to-consumer (B2C) businesses with the context, clarity, and convenience needed to better engage and understand their customers. Now businesses can further enhance the respondent experience, all while gathering richer, actionable data.
70% of consumer decisions are based on emotion, including brand preference.1 Buyers expect brands to tailor experiences to their personal preferences more than ever, but at the same time, they’re also becoming more cautious about sharing personal information. Typeform’s latest features help brands collect data directly from customers through interactive, personalized experiences they trust, then automatically enhance it with third-party insights to deepen their understanding. This empowers companies to deliver more targeted, data-driven marketing. Read Now.............
No-added-cost solution helps brands combat shrinking life of key tracking data, changing cookie landscape
Klaviyo , the company that powers smarter digital relationships, introduced Extended ID in limited availability, a solution that empowers brands to extend identity tracking for up to a year using a native first-party identity graph. With better website tracking and identification, brands using Klaviyo are able to gather more first-party data on their customers, allowing them to create smarter segments, activate more precise, personalized campaigns, and trigger more revenue-generating automations at scale. Read Now............
Must Read
The term “marketing technology,” or “martech,” describes the platforms and tools that marketers utilize to more effectively plan, carry out, and evaluate their campaigns. Martech encompasses everything from email marketing automation and customer relationship management (CRM) systems to sophisticated analytics platforms, all of which are intended to improve digital marketing initiatives and offer data-driven insights. Martech has evolved from a supporting tool to a key element of effective marketing strategy as digital marketing grows more intricate and data-driven. Read Now...........
By Dina Apostolou, SVP of Marketing, Sisense