MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Trending News
Madison Logic , the leading global digital account-based marketing (ABM) activation platform, announced the results of a new Harris Poll survey of over 300 U.S. adults ages 21+ employed full-time, as marketing, advertising, communications, or social media decision-makers (director level or higher) at their current company and found that seven in ten (69%) respondents are looking for new and different ways to drive revenue and measure the impact of their marketing campaigns. Notably, surveyed B2B marketers are planning to invest more in four key areas in 2025: social media advertising (60%), Artificial Intelligence [AI] tools (60%), video (53%) and podcast advertising (50%).
“Digital advertising is more sophisticated than ever,” said Madison Logic CEO?Keith Turco. “As marketers strive to cut through the digital noise, we are committed to providing brands and agencies alike with the most comprehensive solutions to connect with their audiences .
Type and technology company Monotype has released new research into how creatives and designers around the world are responding to the rise of AI and AI-enabled tools within the industry. The research also delves into font licensing and design priorities.
The research was commissioned by Monotype from independent market research company Censuswide and concluded in November this year. 4,777 graphic designers, type designers, and brand leaders were surveyed across the UK, US,?Germany,?Spain,?France,?Brazil,?Japan,?Canada,?Australia,?New Zealand,?Mexico,?India,?Indonesia, and other countries around the world.
Grammarly , the trusted AI assistant, announced its intent to acquire productivity platform Coda, with Coda’s CEO and Co-Founder Shishir Mehrotra set to become the new CEO of Grammarly.
“For the past 15 years, Grammarly has been building an AI super highway with the capacity and expertise to do so much more than writing assistance for our customers”
The addition of Coda’s flexible and powerful AI tools and surfaces aims to transform Grammarly into an AI productivity platform for apps and agents where customers can unlock access to company knowledge, generative AI chat, a productivity suite, and capable, trusted AI agents to work smarter and faster.
“For the past 15 years, Grammarly has been building an AI super highway with the capacity and expertise to do so much more than writing assistance for our customers,” said Alex Shevchenko, Grammarly co-founder. “The acquisition of Coda is a big step toward achieving our vision of a world where humans and AI work together everywhere work happens. We’re on a new mission to redefine productivity for the AI era. Read Now..............
Top Brands like Ooni Pizza Ovens and Travelex see immediate results with Iterable’s AI Release
Iterable , the AI-powered customer communication platform, unveiled its Winter Product Release—featuring innovative AI capabilities that empower marketers to forge deeper customer connections and unlock new opportunities for growth in ever-evolving, highly competitive landscape. Leading global brands like Ooni Pizza Ovens?and?Travelex?are already seeing powerful results from these innovations, which include:?AI-powered?Frequency Optimization?to fine-tune message cadence, AI-powered?Brand Affinity Insights?for intelligent customer insights, and?Journey Performance Recommendations?to optimize performance and efficiency across journeys.
Iterable just launched its Winter Product Release, packed with AI-powered innovations: Frequency Optimization, Brand Affinity Insights, and Journey Performance Recommendations. Leading brands like Ooni and Travelex are seeing powerful results!
领英推荐
Delivering a suite of advanced tools, ListenFirst empowers sports professionals with cutting-edge insights on athlete popularity, media monitoring, fan engagement, and social ROI—reshaping strategies for success.
Listen Labs First, the premier enterprise social analytics solution, announced the release of Social Indexes for Sports, a pioneering platform designed to provide sports industry professionals with an unprecedented level of industry-wide intelligence. As competition intensifies and the sports landscape rapidly evolves, the ability to stay ahead is more critical than ever. ListenFirst’s Social Indexes for Sports stands as a transformative tool, offering enhanced visibility, predictive insights, and refined analytics that promise to redefine industry standards.
“We built Social Indexes for Sports to really give sports teams the edge they need. It’s like having a pulse on the whole industry and the fans at the same time,” said?Chase Varga, Marketing Manager at ListenFirst. “Teams can see what’s working across the board, keep up with fan trends, and find out what really resonates with people. It’s all about giving them the insights to make smarter, faster moves.” Read now.............
Type and technology company Monotype has released new research into how creatives and designers around the world are responding to the rise of AI and AI-enabled tools within the industry. The research also delves into font licensing and design priorities.
The research was commissioned by Monotype from independent market research company Censuswide and concluded in November this year. 4,777 graphic designers, type designers, and brand leaders were surveyed across the UK, US,?Germany,?Spain,?France,?Brazil,?Japan,?Canada,?Australia,?New Zealand,?Mexico,?India,?Indonesia, and other countries around the world. Read Now..........
Must Read
Loyalty programs have come a long way since their humble beginnings. Once, loyalty was measured in the collection of colourful stamps. Now, with the advent of modern data science, AI and the availability of high-powered cloud-based computing power, it is about crafting experiences as individual as a fingerprint.
In our recent ebook, we discussed how loyalty programs operated back in the pre-AI days. Customers would be assigned to segments and receive an offer or challenge geared toward their segment. For instance, consumers interested in price might be offered a 25% discount, consumers interested in being high status might be given access to a hard-to-obtain product, and so on.
That’s all fine as far as it goes, but humans rarely slot neatly into one demographic box. Many people want to be admired by their peers and get value for money. Humans usually have a unique collection of fears and desires that make it difficult to lump them neatly into a shared customer persona. Read Now................
5G technology is set to transform not just our everyday lives but also the landscape of marketing and advertising. This isn’t just about faster data rates or increased bandwidth but a transformative shift in how businesses connect with their audience. The unprecedented speed of 5G, offering data rates that can go up to 100 times quicker than 4G, enables near-instantaneous downloads, seamless streaming, and ultra-responsive applications.
With its enhanced capacity, massive connectivity, and ultra-low latency, 5G allows for swift and secure movement of large volumes of data between connected devices. This paves the way for more personalized and immersive advertising experiences. Moreover, 5G’s smaller physical footprint and improved error rates make it more efficient and reliable. This technology is well-suited for applications that demand swift, safe access to large amounts of data, such as programmatic advertising and real-time bidding. Read Now......................