MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Trending News
Advertisers can now discover, visualize and activate on premium supply through a centralized, streamlined interface.
Nexxen , a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced the launch of Deal Marketplace, the newest feature within its demand-side platform, Nexxen DSP. With a centralized interface, Deal Marketplace is built to enable advertisers to better discover, visualize and activate preferred deals across connected TV (“CTV”), online video (“OLV”) and display, reducing overall time spent planning and executing campaigns.
The marketplace was designed to improve efficiency while also empowering advertisers to make data-backed decisions. Through Nexxen’s Deal Marketplace, advertisers gain transparency into a wide range of premium supply inventory, leveraging advanced audience-targeting capabilities. Read Now.............
Accomplished AI, analytics, and data-science visionary will create new cross-functional team to drive customer satisfaction and growth
QuestionPro , a global leader in online survey and research services announces Chris Robson has joined the company in the newly created position of Vice President, Managed Services. Robson will create this new division which is focused on helping QuestionPro customers get the most out of its robust research platform.
Well known as a research industry thought-leader, Robson is a mathematician by training who has worked at both large enterprises as well as startups. Immediately prior to joining QuestionPro, he was the Global Head of Data Science at Human8, a global brand consultancy where he developed new methodologies including the application of Generative AI and LLMs. Earlier in his career he managed advanced research teams and large software teams (70+ people) at HP. Read Now............
The SSPs and Google Ad Manager have joined the growing list of brands, publishers and retail partners in Europe that are pioneering a new approach to identity
A number of supply-side partners, including Criteo Commerce Grid, Equativ, FreeWheel, Google Ad Manager, Hubvisor, Improve Digital (Azerion), Index Exchange, Magnite, Microsoft Monetize, PubMatic, Stroer, TripleLift and Yieldlab (Virtual Minds) enable European Unified ID (EUID), the open-source identity solution developed by The Trade Desk.
“Programmatic advertising is such a prominent revenue source for so many publishers, that a new model of identity beyond third-party cookies is critical to sustaining a free and open internet”
The free tool unlocks opportunities for tours, attractions, classes, seasonal events, and more
Eventbrite launched a free timed entry tool, empowering organizers to easily set up and sell multiple daily time slots for their events. This fully customizable solution is ideal for tours, attractions, excursions, and classes, where attendees can book a ticket for their preferred time slot. Paired with Eventbrite’s existing AI-powered tools to easily generate event descriptions and categorization, the timed entry tool simplifies event set-up and capacity management for organizers.
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“Timed entry has enabled us to spread guest arrivals across a day and avoid rushes during peak hours, ensuring we have the right staffing and volunteer levels throughout the day, which allows us to keep everything running smoothly.”
New research from AfterShip and Ipsos reveals that trust and security are significant factors influencing how consumers shop online, especially on social commerce platforms like TikTok Shop and Instagram Shopping.
AfterShip’s Shopper Sentiment Report aims to help retailers and eCommerce merchants understand and adapt to evolving consumer habits and expectations, particularly in the context of emerging platforms. This year’s inaugural report explores consumer behavior and preferences using social commerce, which integrates shopping directly within social media platforms.
Results show that 79% of Americans use social media weekly, with 63% finding social commerce platforms excellent for inspiration and ideas. Read Now..................
Interview
Must Read
Account-based marketing has evolved from a broad-based approach to a sophisticated, data-driven strategy that focuses on high-value accounts through tailored marketing efforts. Initially, ABM was largely a manual process, requiring considerable time and resources to recognize and engage target accounts. Marketers used general strategies, often resulting in inefficiencies and lower ROI.
ABM has changed dramatically with the advent of AI and data analytics. These technologies have enabled marketers to automate processes, refine their targeting, and personalize their communications on an unprecedented scale. This shift has moved ABM from a one-size-fits-all approach to a highly strategic, personalized engagement model that delivers greater value to both marketers and their target accounts. Read now.................