MarTechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Trending News
Read more about Stirista’s new API marketing suite to Optimizely’s new AI agents in this martech weekly highlight by MarTech Series:
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Marketing and Marketing Tech Quote-of-the-Week!
Now, companies are beginning to realize the importance of understanding what’s in their archives. This allows them to decide which assets should be cleaned up or moved to long-term storage, while categorizing them in a way that makes future discovery easy—without having to manually review each video. Furthermore, this process enables companies to identify assets that can be monetized immediately.
The streaming technology ecosystem is transforming the way we consume media, making content accessible at our fingertips anytime, anywhere. This revolution is driven by advancements in internet speed, cloud computing, and device technology. Streaming services are now a staple in households worldwide, offering a plethora of content from movies music, to live events.
The ecosystem’s complexity, involving content creators, distributors, and consumers, is a testament to its robustness and adaptability. As we move forward, the streaming technology ecosystem will continue to evolve, shaping our media consumption habits and redefining entertainment. This blog covers the crucial aspects of this ecosystem and what the future holds. Keep reading to learn more. Read Now...........
Singh joins on the heels of the launch of Ironclad’s AI agent-powered assistant, Ironclad Jurist
Ironclad , the leading digital contracting platform for modern businesses, announced the hiring of Jasmine Singh?as General Counsel. Singh joins the Ironclad team after working as General Counsel and Chief Legal Officer at Binti and previously served as Deputy General Counsel at Patreon and Assistant General Counsel at Pinterest. Before working in-house, Singh spent six years as a litigator with law firms in?San Francisco.
Earning Order of the Coif honors as a graduate of UCLA Law, Singh has built a distinguished career championing equity and inclusion and pro bono work, founding the pro bono program at Pinterest, creating 24 Hour Fitness’s first mentorship program for women, and launching mentorship programs for law students. She serves on the boards of non-profit social justice law firm?Public Advocates?and?ChangeLawyers, a community foundation focused on equity in the legal profession, and is the founder of a?decentralized?philanthropy initiative called?Dincert. In 2019, Singh was?named?to SF Business Times Most Influential Women in Business, and?named?to Corporate Counsel’s Women, Influence & Power in Law Awards in 2024. Read Now...........
Australian tech consulting firm made implementing DMARC, SPF and DKIM effortless for their diverse clientele by partnering with PowerDMARC.
Aibl, a leading technology consulting firm in Australia specializing in Microsoft Productivity solutions, has achieved new levels of success in streamlining email authentication for its clients. By partnering with PowerDMARC, a global leader in domain security and email authentication automation solutions, Aibl has strengthened its position as a trusted managed service provider (MSP) while ensuring robust domain security for its diverse clientele.
Aibl’s Email Security Challenge
As a consultancy serving multiple clients with varied domain configurations, Aibl faced mounting challenges in managing email authentication protocols, including DMARC, SPF, and DKIM. Manual configuration processes were time-consuming and inefficient, and a lack of real-time alerts and detailed reporting made it difficult to detect and mitigate phishing and spoofing attacks effectively. Read Now................
Appoints Douglas Beck, CPA, as Chief Financial Officer
Veteran Financial Executive to Help Lead Next Phase of Company Growth
AiAdvertising , an industry leader in AI-powered digital advertising solutions, announced the appointment of Douglas Beck, CPA, a seasoned finance and accounting executive, as Chief Financial Officer, replacing John Small as part of a planned transition given the company’s uplisting strategy and inflection point. Mr. Small will remain with the company for the near term to help facilitate the transition.
“On behalf of our board and management team, I would like to welcome Douglas to the position, and we are privileged to have someone of his caliber and financial skill set serve as our CFO”
Must Read
Imagine trying to buy a ticket to see Taylor Swift on tour. Her recent Indianapolis concert sold out within minutes, with bots and scalpers reselling tickets for hundreds of dollars more than their original value. The rush to grab tickets for exclusive events like this highlights the power of scarcity marketing. Swift’s concerts, like other major events such as the Super Bowl or the World Series, thrive on limited availability, creating urgency and fueling demand.
Scarcity marketing is not limited to concerts and events—it’s a strategy used by brands worldwide to create the illusion of exclusivity and drive consumer action. From limited-edition products to flash sales, the principle remains the same: when something seems rare or time-limited, people want it more. Read Now..............