MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Inteview
Trending News
Providing Franchises with Cost-Saving Strategies, “Overcoming Inflation: A Playbook for Maximizing Franchise Profitability Through Local Advertising” Offers Proven Methods for Reducing Costs, Increasing Engagement, and Boosting ROI
Tiger Pistol , the most advanced local advertising platform, announced the release of its latest playbook: “Overcoming Inflation: A Playbook for Maximizing Franchise Profitability Through Local Advertising.”?This essential resource equips franchises with actionable strategies to combat rising operational costs and maintain profitability by leveraging cost-efficient local advertising across major digital platforms.
As outlined in the?2024 IFA Annual Franchise Report,?nearly nine in ten franchisees report feeling the pressures of inflation, with four in five experiencing reduced business earnings. Tiger Pistol’s new playbook offers franchisees effective solutions for navigating these challenges, providing insights into targeted, local advertising techniques that reduce marketing costs and increase engagement with local consumers. Read Now..............
Certain unveils a robust AI-powered event buying signals solution, transforming attendee engagement into actionable insights for B2B marketers. This solution captures real-time, scalable signals to enhance the buyer journey, driving engagement, pipeline growth, and revenue across the entire event portfolio.
Certain , a leader in enterprise event management solutions, announced the launch of its AI-powered event buying signals solution, designed to address key B2B marketing challenges by transforming event interactions into actionable buying signals.
Buying signals communicate attendee sentiment and interest in doing business. Everything we do is designed to capture all relevant event activity and guide the marketing and sales executive to more pipeline and closed deals, said Peter Micciche, CEO of Certain.
Viant Technology Inc., a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on IRIS to supply a consistent content signal to marketers. IRIS has integrated with over 1,400 video content owners, platforms and content management systems indexing over 60,000,000 streaming video files. This acquisition will accelerate the mission of IRIS to expand its CTV content identification at scale across premium publishers.
“We are excited to support IRIS’s mission to enhance the value of premium CTV content in the bidstream,” said Tim Vanderhook, CEO of Viant Technology.
Instruqt’s newest features are designed to streamline instructor-led training, optimize learning for diverse technical audiences, and further improve lead generation and conversion in go-to-market initiatives.
Instruqt , the leading technology provider of flexible, hands-on lab experiences for developers, proudly announced new features aimed at transforming technical training and engagement across the developer adoption lifecycle. These updates bolster Instruqt’s commitment to advancing developer adoption and engagement and empowering organizations to deliver real-world, product experiences at scale.
Instruqt’s newest features are designed to streamline instructor-led training, optimize learning for diverse technical audiences, and further improve lead generation and conversion in go-to-market initiatives. Read Now.............
Boostr, the leading provider of advertising management platforms for publishers and media companies, announced a strategic partnership with pureIntegration, a consulting and systems integration firm renowned for its expertise in digital transformation within the media ecosystem. This collaboration aims to help media companies optimize advertising operations through AI-driven solutions and the seamless convergence of digital and traditional media workflows.
With over two decades of experience in media technology, pureIntegration will provide hands-on support to media companies of all sizes to implement Boostr’s end-to-end Customer Relationship Management (CRM), Order Management System (OMS), and AI-powered Proposal Recommendation solutions, which streamline Sales, Finance, and RevOps processes. By combining Boostr’s purpose-build technology with pureIntegration’s proficiency in change management and workflow optimization, the partnership aims to help media company clients accelerate ad stack transformation, reduce revenue leakage, and enhance AI-driven decision-making across advertising operations. Read Now...........
Must Read
The digital advertising game has changed. If you want evidence, look no further than Oracle’s recent $115 million data privacy payout.
Last month, Oracle agreed to pay out that vast sum to customers after settling a case around questionable data practices. But Oracle didn’t just write a check and move on – they shut down their advertising business in a decision to distance itself from a business that was too risky to sustain.
For years, Oracle has been growing the size and scope of its advertising data business, through their acquisitions of firms such as Datalogix and BlueKai. Datalogix tracked consumer purchases via loyalty programs and allowed brands to target specific customer segments based on actual purchases. Datalogix helped the consumer goods industry? evolve towards “purchase based targeting”, and fueled collaboration between consumer goods companies and grocery stores. Read Now.............
By Jonathan Joseph, Head of Solutions?at Ketch