MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Must Read
Social Commerce?is emerging as a powerful player in?Omnichannel Marketing. It’s a game-changer, unlocking new revenue streams for businesses. Social commerce utilizes social media platforms to market and sell products, turning followers into buyers.
Integrated with an omnichannel approach, it ensures a seamless shopping experience across all touchpoints. This combination is revolutionizing the way businesses interact with customers, making shopping a social, interactive, and personalized experience. The role of social commerce in omnichannel marketing is pivotal and is set to redefine the future of retail.
Catch the latest around GenAI in martech while browsing tips on loyalty marketing in this week’s martech highlight:
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Marketing and Marketing Tech Quote-of-the-Week!
When using AI from a data workflow or ETL perspective, it’s extremely important to keep a “human in the loop”. This means having a human involved in setting up data procedures, testing them and ensuring that the outputs are aligned with expectations. It is still too risky to let AI fully control the movement of sensitive data without human-based approval. AI can do a great job on things like summarization, analyzing trends, and even augmenting incomplete data. But we must ensure that, from a customer and marketing perspective, the right data is used and the wrong data does not get activated.
Social Commerce?is emerging as a powerful player in?Omnichannel Marketing. It’s a game-changer, unlocking new revenue streams for businesses. Social commerce utilizes social media platforms to market and sell products, turning followers into buyers.
Integrated with an omnichannel approach, it ensures a seamless shopping experience across all touchpoints. This combination is revolutionizing the way businesses interact with customers, making shopping a social, interactive, and personalized experience. The role of social commerce in omnichannel marketing is pivotal and is set to redefine the future of retail.
领英推荐
The Customer Data Platform industry is shifting to new users, industries, and regions for a second wave of growth, according to the latest member survey from the Customer Data Platform Institute.
Great progress has been made towards customer data unification in recent years, with more than half of survey respondents (57%) reporting for the first time that they have a unified customer database and 68% reporting a deployed CDP. Yet in-process and planned deployments have fallen from 25% to 17% of respondents, hinting at slower future growth.
Still, bright spots remain. Expected deployments are higher among B2B firms, mid-size businesses, and companies outside the Americas. Read Now...............
Guest Insight
Despite continuous evolutions in the marketing ecosystem, advertisers and agencies continue to raise concerns about unlocking organizational value amidst rapid change. Coupled with this is uncertainty around properly measuring marketing success, performance, and the management of customer data. Implementing data standards practices and strategies is key to navigating the growing number of touchpoints and inputs that companies rely on to power marketing and advertising efforts. The bottom line is that data standardization strategies must be administered to achieve true organizational value. Claravine
Advertiser Perceptions recently reported that data standards have emerged as a necessity, with 95% of survey respondents agreeing that data standards are essential for ROI and measurement. This is crucial? for privacy-centric progress and suggests that brands and agencies should collaborate to measure marketing success and manage customer data effectively. As a first step, all stakeholders must assess current trends in several key areas: the content supply chain, data standards, organizational roles and responsibilities, and the impact reporting has on measurement. Read Now...........