MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Interview
Sara Faatz, Technology Community Relations at Progress shares more about their latest Progress? Sitefinity Insight? CDP and how it empowers modern B2B marketers in this martech chat:
Trending News
We’re excited to announce a new powerhouse partnership between Monarx, the leader in advanced website malware protection, and EasyWP, Namecheap’s game-changing managed WordPress hosting platform. Together, we’re bringing next-level security to EasyWP users with the introduction of MalwareGuardian, designed to protect WordPress sites from malware and malicious activity—before it even happens.
Thanks to Monarx s cutting-edge technology, EasyWP has upgraded its security arsenal, now offering automatic, proactive malware protection to all managed WordPress sites. MalwareGuardian is like having an invisible security force working 24/7 to defend your site from cyber threats. Read Now..............
Deal strengthens the platform’s lead generation and social media?monetization capabilities, empowering small businesses to convert followers into customers and accelerate their growth
Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, announced that it has acquired the business of Txtify Technologies, a technology company specializing in mobile-first lead generation through customized microsites and surveys. The acquisition enhances Constant Contact’s platform by providing small businesses (SMBs) with new tools to grow their customer base and convert social media and digital media engagement into valuable customer relationships. Read Now...........
VersaFeed has announced groundbreaking results from a year-long study demonstrating the power of artificial intelligence (AI) in optimizing product feeds for Google Merchant Center. By enhancing and generating product data, VersaFeed significantly increased engagement and conversion rates for over 100,000 products.
Meeting Google’s stringent data feed requirements has long been a challenge for merchants. VersaFeed sought to address this issue by leveraging proprietary AI tools and randomized A/B testing to both optimize existing data and generate missing attributes. Understanding that incomplete or poorly optimized data can negatively impact compliance and performance, VersaFeed embarked on a mission to explore how AI could fill gaps and enhance product data.
领英推荐
Industry leading brand safety and suitability partner Zefr to expand end-to-end capabilities across Meta, enhances data processing speed
Zefr is excited to announce Meta’s expansion of third-party exclusion capabilities across Facebook and Instagram Feed and Reels, which will soon be in testing with an expected GA release of early 2025. Upon release, this enhancement empowers brands to leverage Zefr’s AI-driven exclusion technology, offering more refined control over ad placements across a broader range of content surfaces on Instagram and Facebook. Read Now........
Influencer sponsored posts drive the same engagement as non-sponsored posts, and a mix of macro and micro influencers best supports a brand’s message
Emplifi, the leading customer engagement platform, released its “2024 State of Influencer Marketing Report,” revealing key trends to help brands optimize their influencer marketing partnerships. A recent report from?EMARKETER?underscores the critical role influencers play in a brand’s ecommerce outcomes, with influencer and creator content driving nearly 49.5% of social shoppers to make a purchase. According to Emplifi’s data, there’s a definitive correlation between an influencer’s audience size and the amount of sponsored content they post, as well as the type of content they share. Read Now..............
Global Advertisers Can Now Benefit from AI-Driven Content Block Lists and Increased Brand Suitability When Advertising on Facebook and Instagram Feed and Reels
Integral Ad Science , a leading global media measurement and optimization platform, announced a new test with Meta of a first-to-market optimization solution for advertisers. IAS’s third-party Content Block List solution for ads on Facebook and Instagram Feed and Reels will offer global advertisers the ability to automatically avoid placing ads next to content they deem unsuitable for their brand, as aligned to industry standards. This solution is open to IAS customers who currently use measurement for reels and feed solutions on Instagram & Facebook. Content Block Lists will be available to all advertisers early 2025
Guest Insight
By Chris Todd , principal of marketing operations at CallTrackingMetrics