MarTechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Trending News
Toronto-based Sellers AI launches Salebrate.com, an AI-powered global GTM platform featuring modular design and six AI digital employees, revolutionizing international market expansion through automated workflows and intelligent business solutions.
Sellers AI Inc., (dba SalesGrid), a global GTM (go-to-market) technology innovation company based in Toronto Canada, has recently launched Salebrate.com, an AI-native workflow platform. The platform stood out in the “National ‘AI+’ Industry Application Innovation Competition” as the only recognized global GTM AI application product, thanks to its innovative automated workflow solutions powered by AI.
This breakthrough platform was developed under the leadership of Mr. Yuliang (Hagard) Wei, a veteran expert in global GTM and former global marketing head of Alibaba.com and Vice President of DHgate.com, as well as former head of Baidu’s overseas business. The platform aims to revolutionize traditional go-to-market strategies through AI technology. Read Now............
As the eCommerce landscape accelerates toward 2025,?NetElixir, a leading eCommerce marketing agency, unveils 10 key trends that are poised to transform digital marketing strategies and redefine the future of online retail. These insights, spearheaded by CEO?Udayan Bose, identify groundbreaking opportunities for businesses to achieve sustainable growth and innovation.
It’s been an exciting year in martech! Catch up with latest in martech from 2024’s last weekly highlight, while you prep for a year of evolution in martech in 2025!
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Marketing and Marketing Tech Quote-of-the-Week!
When using AI from a data workflow or ETL perspective, it’s extremely important to keep a “human in the loop”. This means having a human involved in setting up data procedures, testing them and ensuring that the outputs are aligned with expectations. It is still too risky to let AI fully control the movement of sensitive data without human-based approval. AI can do a great job on things like summarization, analyzing trends, and even augmenting incomplete data. But we must ensure that, from a customer and marketing perspective, the right data is used and the wrong data does not get activated.
Marketing automation platforms are essential for businesses looking to optimize their operations and drive personalized customer experiences. Salesforce, Adobe, HubSpot, and Customer.io are four leading platforms offering unique capabilities tailored to different business needs. From AI-powered personalization to real-time, event-driven messaging, these tools help marketers streamline workflows and boost engagement. This blog examines the key USPs and benefits of each platform, helping you choose the one that best aligns with your marketing objectives.
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Salesforce Marketing Cloud: Unlocking Personalized Customer Journeys with AI
Salesforce Marketing Cloud has all the tools for Customer Relationship Management (CRM) and marketing automation to personalize marketing at scale. Known for its AI-powered analytics and deep integrations, it helps you build stronger customer relationships.
Must Read
With the launch of its free games arcade, ‘Playables’, YouTube becomes the latest brand to tap into the marketing power of gaming. At launch, the Playables arcade featured over 75 games, including Angry Birds Showdown and Cut the Rope, that users can play for free on mobile or PC.
YouTube, like other brands such as Netflix, clearly sees great potential in games to help them achieve their retention, acquisition, and revenue goals. So why do gamified experiences hold such allure for brands? And what can gaming studios do attract brands running gamified campaigns?
There are several factors at play here, not least the fact that humans are predisposed to enjoy playing games. In his book, Outliers, Malcolm Gladwell revealed that by the time they reach 21, the average human will have spent up to 9,000 hours playing video games, and only 2,000 reading books.?, Digital Turbine and Apptopia found that 70% of consumers are mobile gamers, and that they spend more time per day playing mobile games (28 minutes) than they do on either Facebook (20 minutes) or TikTok (17 minutes). Why? Because games, after all, are fun. When we play, and especially when we win, or complete a level, the brain releases dopamine, a neurotransmitter associated with pleasure and contentment. Read Now..........
The overall digital advertising landscape is changing at breakneck speed, fueled by top ad platforms like Amazon, Facebook/Meta, Google, and TikTok. There is no doubt that the sector is becoming more complicated with each passing year and as we move into 2025, advertisers are struggling to keep up with the ever-changing trends. At the same time, they also desire a good return on their investment and better insights into campaigns not just for the short term, but the long term as well—not to mention if the campaign is driving conversions and increasing qualified traffic.
The exponential growth in the digital ad sector can be seen over five years, with U.S. revenues topping $270 billion in 2023 and projected to grow to $450 billion by 2028. Reaching consumers online is more critical than ever. As we hurtle toward yet another new year, here are some anticipated digital advertising trends to watch in 2025 that address many of these challenges. Read Now............