MarTechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
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Morin Oluwole, luxury leader from Meta, brings two decades of expertise to accelerate Brandtech Group company’s growth and product innovation.
Mobkoi , the premium mobile advertising platform and a key part of the Brandtech Group—the world’s top Gen AI marketing company—is proud to welcome Morin Oluwole as Board Advisor. A former Director & Global Head of Luxury at Meta, Oluwole brings an extensive track record in luxury brand marketing, technology, and digital transformation to MOBKOI as the company embarks on its next phase of growth.
Over 17 years at Meta, Oluwole led global strategies for some of the world’s most prestigious luxury brands, driving digital transformation with a focus on new media and immersive technologies. Her role at MOBKOI will focus on strategic consulting across people, product, and events, providing invaluable insights to the company. Read Now.........
Grab the latest in martech, from DoubleVerify’s new GenAI solution to Adobe Express’s new creative partnership:
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Marketing and Marketing Tech Quote-of-the-Week!
AI powered ad-tech democratizes digital marketing. What used to take large teams can be done by an individual leveraging technology. As we see the barriers to entry come down in commerce, it will be interesting to see how storytelling and branding improves across product categories. We’re in a world where there are more options than ever, so the methods a brand uses to effectively communicate and connect with their audience, wherever their audiences are (ex: social channels, commerce sites, watching videos), will build a strong customer base and loyalty.
Martech, short for marketing technology, is revolutionizing contemporary marketing tactics by allowing companies to utilize data and automation to create successful campaigns. Nevertheless, when businesses integrate additional tools, they frequently encounter inefficiencies and duplications, resulting in bottlenecks that impede productivity. Ensuring the Martech stack is optimized is essential for keeping a smooth and productive workflow. This blog delves into how businesses can detect and re
Recognizing Martech Bottlenecks and Their Impact
A Martech bottleneck arises when inefficiencies and duplications in the marketing technology stack impede growth and operations, causing campaigns to slow down and decrease overall effectiveness. Some typical reasons include tools that have overlapping functions and tools not being used effectively. For example, confusion and data inconsistencies may arise from utilizing numerous CRM systems or email marketing platforms. Moreover, tools without integration capabilities may cause manual data transfers that consume a lot of time. These obstacles lead to resource wastage and disrupt workflow, affecting the implementation of efficient marketing strategies. Read Now........
Mobupps , a global player in mobile advertising and technology solutions, proudly announces the appointment of?Siddharth Barman?as Vice President of Marketing.
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Barman brings over 14 years of expertise in growth marketing, strategic partnerships & product innovation. Before joining Mobupps, he held key roles at Affle, driving global growth across products, platforms & brand marketing. His career highlights include leading & launching technology products globally, building teams of growth marketers, contributing to global expansion, efforts & fostering strategic alliances in – US, EU, LATAM, MENA, SEA &?India. He also earned numerous industry accolades & was a part of Affle’s IPO team in?India
Shutterstocks’ partnership with Lightricks is the first of a new data licensing approach?that builds new ways for training AI models
Lightricks , a global leader of AI-powered creative technology, announced it is partnering with Shutterstock, Inc.?to license and use Shutterstock’s extensive video asset library. This collaboration will empower Lightricks to train its open-source video generation model, LTX Video (LTXV), using high-quality HD and?4K?video assets. Lightricks is the first global partner to train on Shutterstock’s industry-first “research license,” a unique option that reduces the entry barrier for open-source model training.
“Our innovative research license empowers partners to train AI models using trusted, licensed data from the start.
Magic Vision an AI-powered platform for digital media creation, officially launches . The platform combines advanced artificial intelligence with intuitive editing tools for photo, video, and audio production, providing creators across industries with a one-stop solution for high-quality content creation. Designed for photographers, filmmakers, designers, and marketers, Magic Vision focuses on precision, speed, and professional-grade results, enabling creators to achieve their goals more efficiently.
Company Launch & Vision Magic Vision was founded with the mission to simplify digital creation by eliminating the complexities of traditional editing workflows. Developed by a team of AI experts and creative professionals, the platform merges the power of AI with a user-friendly interface, making it accessible to creators of all skill levels—from novices to seasoned professionals. Read Now..............
Guest Insights
Imagine a world where the right message was sent to the right customer at just the right time – increasing brand satisfaction, raising lifetime value, and supercharging retention. This idyllic scenario has been the promise of Customer Data Platforms (CDPs). CDPs were initially hailed as a magical solution that would allow marketers to effortlessly integrate their data, gain a single view of the customer, and drive improved performance. In fact, 75% of marketers believe that a CDP is essential for delivering personalized customer experiences. The most common CDP use cases are customer segmentation (83%), personalization (82%) and customer journey mapping (79%). Read Now...............