Martech tips ??

In an AI-fueled market, organizations have begun to adopt some really exciting, innovative tooling – but the wealth of options has created some complications. ??

Your bloated tech stacks have become hard to control – a Frankenstack of messy solutions that do not work well together.? Now, it's time to assess that tech stack to:

1. ?Identify overlapping functions to streamline and reduce costs
2. Prioritize essential solutions that deliver consistent data and ROI
3. Establish governance for evaluating new tech through pilot programs

But, where to start? Samantha Goble – VP Digital at XCenitum, says...

"First, have an operational milestone to review your technology.

Consider... How are those licenses doing? Are you getting close to end of life? What are the costs of running those systems? Is your internal developer support becoming unwieldy?

?Also, too often we see organizations stopping at the capabilities of the software.

They think, 'we need to do this thing because this is best in breed. This is top quadrant in Gartner.'? And folks miss the, what's the value that you're going to have to prove out after you make that investment."

Samantha shares many more tips for assessing your martech stack here ??

More tips, please!

How long do you have to wait for developers to make your marketing visions a reality? A couple of days? A couple of weeks? ??

Don't feel like you can take control of your campaigns, landing pages, websites, and portals? You're not alone.?

Plenty of marketers face headaches like:

• Getting stuck in development backlogs
• Delays in improving digital experiences
• Losing sight of customer needs due to slow execution
• Long-winded development cycles that hinder any chance of continuous development

But hey, there's a light at the end of the tunnel! New, user-friendly tech is putting the power back in marketers' hands.

Get involved in our next AMA to discover:

1. Proven tactics to empower your marketing crew to fly solo
2. Tools to build and optimize digital experiences, no devs needed
3. Tips for staying safe and in control while embracing DIY marketing
4. Wisdom from industry pros on building a culture of continuous improvement

Don't miss this opportunity to learn how you can break free from developer dependence and take your marketing efforts to new heights.?

Maintaining speed, consistency, and governance across all platforms is a challenge for any organization.

But, Monash University has discovered the key. ??

Join us for an exclusive webinar with Amin Foda from Monash University. We'll be diving into how they transformed their web presence with a powerful design system.

We'll explore:

• Monash's journey in implementing an organization-wide design system
• How this improved brand consistency at scale?
• Strategies used for stakeholder engagement
• Tangible benefits and results achieved
• Practical steps for institutions looking to follow Monash's lead?

Join other senior marketing professionals and discover how a robust design system can supercharge your digital platforms.

Date: Thursday, 25th July 2024

Time: 11:30 AM AEST / 1:30 PM NZST

Can't make it? No problem. Register anyway , and we'll send you a recording.

Sign me up.