MarTech Thoughts | Ye Wang
At your organisation what tasks in marketing are good to automate and what tasks still need a human touch?
All marketing tasks still require a human touch. Automation and machine learning has not reached a degree to replace humans. Humans are still needed for the setup, governance, and troubleshooting work in the event of an error. With that said, automation greatly helps with reporting especially if you are communicating that information on a global scale.
What challenges do you see in processing data coming from different sources?
The biggest challenges in processing data coming from different sources are completion, accuracy, recency, and frequency of the data and then connecting it all to one unique identifier. Standardisation is key to preventing these challenges.