MarTech Thoughts | Yasser Jamil
How do you see the skillsets needed for the marketing profession changing?
With new technologies and platforms emerging so frequently, I think that now, and beyond, marketers need to be able to quickly learn and adapt. Those days are long gone where you only followed your 4 marketing P’s religiously and that was it. Today, marketing is evolving at a rapid pace and the rules are being rewritten frequently.
Not too long ago, Facebook was, and still is in many respects, the biggest social media platform on the market. However, platforms like LinkedIn, TikTok, and now even Clubhouse, are proving popular, thus, giving a good example of how a marketer needs to be hypervigilant and willing to be flexible enough to try new strategies and test the waters with these new platforms. Every platform has its own unique algorithm and audiences behave differently on each platform.
All in all, knowing what works on each platform for your brand is key, which brings me back to my first point of being able to adapt.
Digital Marketing Manager at ETF Stream
3 年Thanks Lin! It was nice sharing some insights. Good luck with the event.