MarTech Thoughts | Vivek Elankannan

How has your approach to customer engagement/retention/loyalty changed due to new MarTech tools and solutions?

Simplified our process, target/focus more on personalised content, clear understanding of the customer journey and reduction in cost

With all the new MarTech tools and solutions now available, what's one of the key pitfalls to avoid in the procurement process?

Clear understanding & differentiating between the MarTech solution provider based on business requirements.

How have you best managed to integrate legacy systems with new MarTech solutions?

Through open API and conducting workshops with our IT team and MarTech solution providers.

What MarTech vendors have impressed you with their solutions and understanding of true business needs and challenges?

SMarTech, Insider, CleverTap, Kata.ai, Yellow Messenger, MoEngage.

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