MarTech Thoughts | Sascha Funk
What will be the next evolution of mobile marketing that we can expect in the coming years?
Hyper personalisation. Being able to create super personal interactions and communication will be crucial to the overall success of every campaign - even more so when it comes to mobile marketing. Nobody wants just some random cold outreach messages anymore, especially not on such an intimate device as the phone.
Currently, what are you primarily looking for in your digital marketing efforts? Awareness or engagement? Why?
It has always been about engagement. Now more than ever. As the panic hit, lots of competitors are shifting to spraying and praying and hoping that by increasing their potential target something might stick and new customers will get on board. We're looking more into increasing engagement rather than widening the audience though as everybody's budget is tight during those difficult times and hence it is imperative to get the right engagement going in order to actually increase marcom success.
Head of Media Studies | Higher Ed, Consulting, Speaking, AI, All Things Digital
4 å¹´Thx a lot for that! :-)