MarTech Thoughts | Mahantesh Patil

How has your organisation / team dealt with the challenge of the marketing industry and wider digital world evolving at such a fast pace?

The need of doing something drastic has been realized, early. There have been efforts to connect with the Customer Insights world through Empathy and Digital Technologies to make the Marketing more relevant and digital to the ever-changing needs and demographics.

Currently, what are you primarily looking for in your digital marketing efforts? Awareness or engagement? Why?

Engagement has been a focus, because the current marketing trends have been more of an extreme personalization and contextual to the lifestyle needs. The content of marketing has become specific to the micro offerings and offerings to customize the product or services as the need may be.

Customer Loyalty has increased when the experience is focused rather than one marketing plan working for all. Emerging millennia preference have driven the digital engagement models which can work 24/7.

What is your key takeaway piece of advice that you would give when speaking to others on how to evaluate and select a MarTech stack?

Think of paradigm shift as the change happening around us and make the plans for something ahead of the curve, focusing on the imagination of possibilities rather than reacting to the trends.

READ THE FULL INTERVIEW AT: MarTechThoughts