MarTech Thoughts | Laarni de Lusong
What is the one marketing platform / app / solution you can't live without? Why?
Today, when search is ultimately the first touchpoint for most audiences, Google Keyword Planner. It not only provides media insights, it provides insight into what people are actually thinking about or searching for which informs their current mindset. I can then apply these ideas to other marketing channels.
How do you see the skillsets needed for the marketing profession changing?
The only constant is change. For most marketing professionals now, the ability to learn, unlearn and relearn new tools, new platforms and new approaches will be key to the ever changing marketplace.