MarTech Thoughts | Alice Tong
What do you think makes your company different than others in the same industry?
The Economist is a company with a purpose. Our motto is to “take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.” The brand itself carries a lot of weight, as it is one of the most trusted authoritative publications globally. It is read and endorsed by many global political and business leaders...
What is the one software (app) you can’t live without?
There are many apps I can’t live without, but I’ll pick something more MarTech related. I choose Asana because as marketers there are sometimes many small tasks in a campaign that needs to be done, and it is easy to forget if you don’t put them down in a to-do list format. You can also assign tasks to other team members for projects involving multiple team members, and be able to track progress. There are many productivity tools out there and I have used a few, but so far this is the one that sticks, probably because it is easy to use.