MarTech Series Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
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Trending News
Integration enhances ad performance by leveraging LTV data, allowing advertisers to optimize ad spend for maximum profitability and efficiency across channels
Shirofune, the leading digital advertising automation management platform, announced its integration with BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, to predict and optimize ad campaigns based on Customer Lifetime Value (LTV). This integration highlights Shirofune’s continued expansion into the ecommerce space and provides advertisers with a new level of sophistication in ad performance optimization, delivering better decision-making insights to maximize long-term profitability. Read Now...........
With instant end-to-end visibility from content origination to viewing device, streaming companies can immediately address infrastructure issues and have real-time insight into viewer experiences and behavior.
Poor video performance, outages and pirated streams can cause significant issues for streaming and these issues can be catastrophic for live events where demand is high and viewers don’t want to miss a single second. To help streaming companies immediately see and respond to these issues, Hydrolix, the streaming data lake company disrupting the economics of big data, has teamed with Mux, the company behind the leading video streaming and monitoring platform for developers, to extend infrastructure observability to every screen
With AI powered by Google Gemini, Viral Nation Secure??introduces brand safety scans and brand fit analysis delivering unrivaled reputation protection for influencer marketing
Viral Nation, a leading global social media marketing and creator agency with a social-first approach powered by its proprietary technology, is thrilled to announce a major update to its groundbreaking and award-winning AI-powered brand reputation solution,?Secure. With a focus on identifying brand safety blind spots, Secure ensures unparalleled creator intelligence and brand safety for brands looking to make informed influencer partnership decisions in the ever-evolving digital landscape. Read Now........
领英推荐
Co-created with market-leading brands, Sitecore Stream leverages secure, brand-aware AI, enabling enterprise marketing teams to boost productivity and growth
Sitecore, a global leader in digital experience software, announced Sitecore Stream from the stage at?Sitecore Symposium, the company’s customer and partner conference. Sitecore Stream represents market-leading innovation and fulfillment of Sitecore’s vision for an Intelligent DXP (digital experience platform) that addresses the challenges and opportunities faced by enterprise marketing teams today. Customers are already leveraging Sitecore Stream capabilities in Sitecore’s composable DXP products to deliver digital experiences to market. Read Now..............
New AI-Powered Solutions Aim to Protect Brands and Predict an Influencer’s Commercial Impact?
PRophet, an award-winning suite of essential, AI-powered Comms Tech tools, announced at the Public Relations Society of America’s (PRSA) ICON 2024?annual conference the launch of two new products on?InfluencerMarketing.ai?(IMAI), the leading AI platform for performance-driven influencer marketing.
The?Brand Safety?product leverages advanced AI to analyze historical and real-time content across influencer and creator images, videos, and text going back several years, enabling brands to comprehensively and proactively identify and mitigate potential reputational risks associated with influencer partnerships, such as inappropriate content and copyright infringements. Raad Now..........
Guest Insigh
Marketing teams’ mission is to speak to their audience in a compelling and effective way. As every great marketer knows, that often comes from deeply understanding your audience. And yet, the vast majority of marketers don’t have the resources for consumer research.
Instead, they are forced to rely on Gartner reports or desk research collected by third parties and approximate an understanding of their user. In a world of constrained resources, it rarely makes sense to invest in traditional, time-consuming, and often very expensive customer research initiatives. But sadly, where does this reality leave marketers? In the dark. Read Now........................
By Aaron Cannon , Cofounder and CEO, Outset