MarTech Interview with Vivek Elankannan

MarTech Interview with Vivek Elankannan

Lin Duan Lin Duan

Lin Duan

Head of Events @ BEETc | Event Planning & Executing Specialised in APAC & EMEA Regions | TheMarTechSummit | Data Demystified Summit | Customer Intelligence Summit | Customised Events

发布日期: 2020年11月4日
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How has your approach to customer engagement/retention/loyalty changed due to new MarTech tools and solutions?

Simplified our process, target/focus more on personalised content, clear understanding of the customer journey and reduction in cost

With all the new MarTech tools and solutions now available, what's one of the key pitfalls to avoid in the procurement process?

Clear understanding & differentiating between the MarTech solution provider based on business requirements.

How have you best managed to integrate legacy systems with new MarTech solutions?

Through open API and conducting workshops with our IT team and MarTech solution providers.

Read Full Interview at MarTechThoughts

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