IS MARTECH FUELING MARKETING FUNNEL?

Overview of Martech application in marketing funnel.

So, what do the giants like Google, Amazon & Apple have in common that helps them rule the market?

Ever thought of identifying that secret ingredient for your own success? It’s Martech!

Martech, elaborately called marketing technology is a blend of technology onto marketing strategies.

Some stats:

·      85% believe that use of Martech will increase

·      14% believe that it will remain same

·      1% believe that it will decrease

How does Martech outlines your customer funnel theory?

Let’s see what Martech has to offer during each stage of your customer funnel.

AWARENESS:

The first and most important stage of your product life is creating awareness. Martech helps you to take control of all your mediums and platforms to synchronize consistent and better advertising. Below are the tools of Martech which will come for your rescue

·      CMS – Content management system

Example - WordPress, HubSpot, Unbounce and Ion Interactive

·      Programmatic advertising platforms

Example - The Trade Desk, Google AdWords, Sito Mobile and 7suite

·      Search Engine optimisation/SEO or SEM tools

EVALUATING INTEREST:

Identifying genuine interested customers and going ahead with engagement is the key step that has to be analysed carefully. This flood of data can be filtered by many tools as below:

·      Web Analytics - Google Analytics, Webtrends and Piwik PRO Web Analytics

·      Tag management - Google Tag Manager, Tealium, Piwik PRO Tag Manager

·      Marketing automation platforms

·      Customer Relationship Management (CRM)

HOLDING CUSTOMERS FOR CONSIDERATION:

Gaining and re-gaining new customers and existing customers respectively is an exhausting task and should be focused onto with great precision. Some solutions for this will be:

·      Lead management tools

·      Email Marketing

·      Data management and data-driven campaigns

·      Data management platform (DMP)

PURCHASE AND POST PURCHASE:

The ultimate goal – purchase or conversion and the post serving stage of the funnel is what will bring back your customers to you in the future. Tools to make this stage memorable for the customers is as follows:

·      eCommerce Websites - Shopify, WooCommerce and Squarespace

·      Cart abandonment tools - Crazyegg, CartStack and Rejoiner

·      Data Management and data enrichment

Getting ready to reinvent your marketing strategies with technology is the need of hour as the benefits of these tools are breathtakingly beyond expectations. In my opinion Martech is a must know domain. What’s your take on this?