MarTech Eye #10: 10 AI Workflows for 10X Productivity

?? This week's deep dive reveals how leading marketers are stacking AI tools to achieve breakthrough results.?

From creative ideation to conversion optimization, we're seeing the emergence of sophisticated AI workflows that are redefining what's possible in marketing.

Why This Week Matters: The gap between AI experimenters and AI masters is widening. While some marketers still use AI tools in isolation, industry leaders are creating powerful tool combinations and workflows that multiply their impact.?

This edition will show you how to join their ranks.

TL;DR:

• → How AI is transforming creative ideation (with real examples)?
• → New B2B conversion strategies leveraging AI insights?
• → The 'Meta-Prompt Stacking' method: Combining ChatGPT, Perplexity & Claude?
• → The hidden SEO weapon even ChatGPT can't replicate
• → 10 AI workflows that delivered 10x productivity gains [VIDEO]

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How AI Is Transforming Creative Ideation (With Real Examples)

Publisher: Social Media Examiner (11/05/2024)

Overview: How top brands are using AI to transform their creative processes, achieving 3-5x more campaign concepts in half the time.

Key Points:

• AI can generate diverse content ideas and help overcome creative blocks.
• Tools like DALL-E and Midjourney are revolutionizing visual content creation.
• AI-assisted brainstorming sessions can lead to more innovative marketing campaigns.

Marketer's POV: Early adopters are gaining a significant competitive edge by using AI not just as a tool, but as a creative collaborator. The key differentiator isn't the AI itself, but the strategic process of combining multiple AI tools to amplify human creativity.

Quick Action Items:

• Experiment with AI-powered brainstorming for your next content calendar planning session.
• Try using DALL-E to generate unique visuals for your social media posts.

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New B2B Conversion Strategies Leveraging AI Insights?

Publisher: HubSpot Blog (11/05/2024)

Overview: A deep dive into how top B2B companies are revolutionizing their conversion strategies by combining traditional testing with emerging AI capabilities.

Key Points:

• Personalization of landing pages based on industry and buyer persona significantly increases conversions.
• A/B testing of CTAs, forms, and value propositions is crucial for continuous improvement.
• Implementing social proof and case studies builds trust and encourages conversions.

Marketer's POV: While tools and technologies evolve, the fundamentals of B2B conversion remain rooted in understanding your buyer's journey. The key is balancing automation with authentic relationship building.

Quick Action Items:

• Set up A/B tests for your top-performing landing pages to identify optimization opportunities.
• Integrate customer testimonials and case studies into your conversion funnel.

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The 'Meta-Prompt Stacking' Method: Combining Chatgpt, Perplexity & Claude

Publisher: MarTech (11/07/2024)

Overview: A practical guide to combining ChatGPT, Claude, and Perplexity's unique strengths to enhance market research and customer segmentation.

Key Points:

• GenAI analyzes vast datasets to identify complex patterns and create micro-segments.
• Real-time segmentation adjustments are possible, adapting to changing customer behaviors.
• AI-driven segmentation leads to more personalized and effective marketing strategies.

Marketer's POV: While single AI tools offer value, thoughtful combination of multiple platforms creates a more robust and reliable analysis process. The key lies in understanding each tool's strengths rather than treating them as interchangeable.

Quick Action Items:

• Assess your current segmentation strategy for areas where GenAI could provide deeper insights.
• Explore GenAI tools that integrate with your existing customer data platforms.

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The Hidden SEO Weapon Even ChatGPT Can't Replicate

Publisher: Search Engine Land (11/07/2024)

Overview: An in-depth analysis of how strategic internal linking remains a crucial differentiator in an AI-dominated search landscape.

Key Points:

• Strategic internal linking enhances site structure and improves user experience.
• Anchor text optimization plays a crucial role in conveying relevance to search engines.
• Regular internal link audits are essential for maintaining an effective linking strategy.

Marketer's POV: As AI tools reshape SEO, internal linking remains one of the few areas where human strategic thinking consistently outperforms automated solutions. A well-executed internal linking strategy can significantly boost organic traffic and user engagement, making it a cost-effective SEO tactic.

Quick Action Items:

• Conduct an internal link audit of your top-performing pages.
• Implement a pillar-cluster model for your content strategy to improve topical relevance.

10 AI Workflows That Delivered 10x Productivity Gains [VIDEO]

Video: The Next Wave YouTube Channel

Overview: The video showcases 10 AI-powered workflows that significantly boost productivity across various marketing tasks.

These are the 10 AI workflows mentioned in the video:

• Research and Content Curation: Using Perplexity to dive into topics, perform web-based research, and generate follow-up questions for deeper insights. It's also used as a search engine alternative to Google.
• Email Management Automation: Leveraging tools like make.com to automate email responses. By setting folders or tags in Gmail, users can automate responses to specific types of emails, saving time on repetitive communications.
• YouTube Content Creation: Utilizing Claude and ChatGPT for generating video ideas, titles, and hooks. They also review video transcripts to refine and suggest video titles and key points.
• Thumbnail Generation: Using Spotter to create thumbnail concepts that align with a channel’s branding. This tool analyzes existing thumbnails to generate new visuals with similar characteristics.
• ChatGPT Voice for Daily Planning: Engaging ChatGPT in voice mode to help organize daily schedules, make plans, take notes, and discuss ideas. It’s also used as a translation tool and learning resource with family members.
• Productivity Tracking and Automation: Using a combination of make.com and AI agents to automate tasks, like shopping or web actions (e.g., automating Amazon purchases through agents like Rabbit R1).
• Generative Entertainment: Experimenting with Notebook LM and ChatGPT for creative, interactive entertainment, such as generating podcast content based on humorous or novel prompts.
• Thumbnail and Video Analysis: Employing tools like vidIQ and Spotter to analyze thumbnails, track performance metrics, and study successful content to understand engagement factors and optimize future uploads.
• Business Idea Generation and Validation: Using Claude and other LLMs to brainstorm and validate business ideas, assess the demand for new concepts, and generate actionable strategies.
• Customized AI Agents for Task Automation: Implementing simple AI agents for specific use cases, like filtering important emails or generating stock responses, instead of waiting for a universal AI assistant.

Marketer's POV: You can always rely on Matt Wolfe to produce a compelling list of the latest AI workflows for marketers. The key is to start engaging with this technology natively rather than wait for AI-enhancements to existing tools as they’re often poor imitations of the real thing.

Quick Action Items:

• Experiment with Perplexity for in-depth research on your next marketing campaign.
• Set up automated email responses for common inquiries using make.com.

That's all for this week’s round-up…

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James Watson

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