MarTech Edge NEWSLETTER
TUESDAYS WITH TRAILBLAZERS
Travis Meeks , VP of Marketing, AnalyticsIQ , elucidates how data-driven insights and predictive analytics exponentiate your marketing, messaging, and targeting capabilities to a whole other level.
TOP ARTICLE
Customer segmentation makes for an integral part of your marketing strategy. This article breaks down the tools and tactics for effective B2B audience segmentation.
TRENDING INTERVIEW
Deborah Kilpatrick breaks down how SourceKnowledge’s SmartBidder? technology empowers advertisers to acquire traffic at scale and without risks.