MarTech Basics - Part 3

Welcome back to the final part in my 3-part article on MarTech Basics. In part 1 we explored what MarTech actually is and how to reduce the confusion, in Part 2 we focused on kick starting MarTech for SMEs and in this final part we are going to focus on our large enterprises.

Instead of helping large enterprises to get started in MarTech, I have focused more on enhancing, optimising and orchestrating what you already have, because chances are - you already have MarTech systems in your landscape.

Here are my 3 Ground Rules For Large Enterprises Before Your Spend Anymore on MarTech!

As you can see, there is a lot more to MarTech than simply sending an email to a contact you have. This space not only gets really exciting for businesses, but it has enormous impacts to revenue and brand reputation if done right. 

My favourite thing about MarTech is that it is only limited by your imagination - if there is a cool engagement idea that you want to try, then chances are - we can probably make it happen!

I hope my 3-part article on the MarTech Basics has helped you get a better understanding of what MarTech is, and how to get started on your MarTech stack no matter what size of organisation you are. If you want to understand more about MarTech check out our videos at the MarTech MythBusters channel.

Thanks for reading... if you liked my content - Follow me, like the post.. and share the love!

I look forward to sharing more content with you soon!

Naomi