MarTech Basics - Part 1

Whenever I talk to a businesses about marketing technologies, there is often an air of confusion, they will say "Naomi do I need a DMP? What is the difference between a DMP and CDP? What should I implement first? I have a CRM so I don't need anything else right?". This confusion is completely understandable!

You see, MarTech is a really hot topic at the moment, especially amidst the COVID-19 pandemic, businesses (large and small) are grappling with the idea that everything they do needs to have a digital footprint of some sort. This means not only marketing online, but selling and servicing their customers as well, but they're finding themselves in a state of extreme inertia because they simply don't know where to start.

In this 3-part article on MarTech Basics, I am going to break the confusion down for you so you can not only understand what MarTech is, but where to start for your own organisation. I will share my 5 steps for SMEs to Kickstart their MarTech, as well as my 3 Ground Rules for Large Enterprises before spending anymore on technology!

Let's start really simply....

What is Martech?

Want to know more? Stay tuned tomorrow for Part 2 of my 3-part article on MarTech Basics. Can't wait until tomorrow? Check out the MarTech MythBusters for some fun around MarTech topics!

Until tomorrow... stay safe, and if you liked my content, please LIKE the article, FOLLOW me and SHARE the love!

Naomi