MarTech AI #45: Google Gemini's Gems, Imagen 3, Claude Artifacts, "Strawberry" AI, Klarna's AI Strategy...

Welcome to MarTech AI #45 (26th - 31st August)

Welcome to this week's AI marketing roundup. Explore how Google Gemini's Gems, AI-generated people are back, Anthropic's Claude Artifacts, OpenAI's "Strawberry" AI, and Klarna's AI-driven layoffs. Let's dive in!

TL;DR

→ Google Gemini introduces Gems

→ AI-generated people return to Gemini

→ OpenAI's "Strawberry" AI coming this fall

→ Anthropic launches Claude Artifacts

→ Klarna to halve workforce using AI

Google Gemini introduces Gems

Publisher: Basic Tutorials, 28/08/2024

Overview: Google Gemini introduces Gems, customisable AI modules akin to OpenAI's custom GPTs,

Key Points:

• Gems offer customisable AI experts for various topics, enhancing Google Assistant's functionality across 150 countries.
• Seamless integration with Google services allows for natural, versatile interactions in finance, education, and more.
• Imagen 3 supports high-quality image generation from text prompts, expanding creative capabilities.

Marketer's POV: Gems are highly effective for users seeking personalised AI solutions that integrate seamlessly with existing Google services. The tool's ability to enhance user interaction and support diverse tasks makes it a valuable asset in the AI landscape.

Google Gemini will let you create AI-generated people again

Publisher: The Verge, 28/08/2024

Overview: Google Gemini now reenables AI-generated people. Addressing past technological and ethical challenges.

Key Points:

• Google Gemini's feature enables realistic AI-generated people, overcoming previous technological hurdles in rendering accurate human features.
• Ethical concerns, such as privacy and misuse, are mitigated through advanced safeguards and responsible AI practices.
• The technology uses sophisticated models like Imagen 3, ensuring high-quality and diverse outputs for marketing campaigns.

Marketer's POV: Google Gemini's AI-generated people offer a robust solution for image generation, standing out with ethical safeguards and integration, competing effectively against Ideogram and Midjourney.

Anthropic launches Claude Artifacts for everyone

Publisher: VentureBeat, 28/08/2024

Overview: Anthropic introduces Claude Artifacts, enhancing user productivity and functionality for mobile users.

Key Points:

• Artifacts are standalone AI-generated content pieces that are significant and self-contained, such as documents, code snippets, and diagrams.
• Artifacts allow users to interact with substantial content in a dedicated window, separate from the main conversation.
• This feature supports editing, iterating, and reusing content without altering the original version, enhancing user productivity.

Marketer's POV: The launch of Claude Artifacts aims to democratize AI by making these tools accessible on mobile platforms, aligning with the trend towards mobile-first AI solutions and catering to the demand for on-the-go interactions.

OpenAI to launch new advanced "Strawberry" AI product this fall

Publisher: Tom's Guide, 28/08/2024

Overview: OpenAI's Strawberry AI aims to revolutionise strategic tasks with advanced reasoning capabilities.

Key Points:

• Strawberry AI is designed to tackle complex tasks, enhancing AI's ability to perform strategic planning and in-depth research.
• It will contribute to training OpenAI's next language model, Orion, improving data quality and reducing errors.
• This development marks a significant step forward in AI's reasoning abilities, potentially transforming strategic marketing initiatives.

Marketer's POV: Strawberry AI's strategic capabilities can provide marketers with deeper insights and more effective campaign strategies.

Klarna plans to halve its workforce with AI

Publisher: BBC News, 28/08/2024

Overview: Klarna plans to halve its workforce using AI, highlighting the technology's profound impact on jobs and marketing.

Key Points:

• Klarna aims to reduce its workforce from 3,800 to 2,000 by leveraging AI in marketing and customer service, enhancing efficiency.
• The company believes AI-driven efficiencies will allow for higher wages for remaining employees, despite union concerns over job losses.
• Klarna's strategy reflects broader trends in AI's impact on employment, with significant implications for societal and economic structures.

Marketer's POV: AI's role in workforce reduction underscores the need for marketers to balance technology adoption with ethical considerations and workforce impacts.

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That's all for this week. Stay tuned for more updates next week.

Warm regards,

Charlie Hills

P.S. AI writes this newsletter for me.

It's a surprisingly effective process that gets me 80% of the way there—I use Perplexity with a custom prompt, refining the output with a human touch. Check it out ↓