MarTech AI #38: Visual AI Tests, Midjourney v6.5, Microsoft-OpenAI, Real-time AI Video, Samsung Galaxy AI

Welcome to MarTech AI #38 (8th - 14th July)

Recent visual AI tests reveal limitations in top models. Midjourney v6.5 promises better realism. Microsoft exits OpenAI board. Real-time AI video creation predicted. Samsung integrates advanced AI in foldables.

TL;DR

→ AI models fail visual tests

→ Midjourney v6.5 coming soon

→ Microsoft exits OpenAI board

→ Samsung adds AI to foldables

→ Real-time AI video creation predicted within a year

Midjourney v6.5 coming soon

Publisher: Tom's Guide (11/07/2024)

Overview: Midjourney's upcoming v6.5 update promises significant improvements in image realism, particularly in skin textures and overall quality.

Key Points:

1. The update aims to address previous issues with skin rendering, enhancing the realism of human subjects in AI-generated images.
2. Improved image quality and realism could expand Midjourney's applications in marketing and content creation.
3. The release is expected by the end of the month, potentially reshaping the landscape of AI-generated visual content.

Marketer's POV: Midjourney v6.5's enhanced realism enables marketers to create more authentic, diverse visuals efficiently, potentially reducing costs while improving campaign quality.

Microsoft exits OpenAI board

Publisher: The Guardian (10/07/2024)

Overview: Microsoft has withdrawn its observer seat on OpenAI's board, responding to growing regulatory concerns over their close partnership.

Key Points:

1. The move aims to address antitrust concerns and maintain the independence of both companies in AI development.
2. Microsoft remains committed to its partnership with OpenAI, continuing substantial investments and collaboration.
3. This decision could influence future AI partnerships and regulatory approaches in the tech industry.

Marketer's POV: Marketers should diversify AI strategies and stay agile, anticipating shifts in AI tool availability due to regulatory changes.

Real-time AI video creation predicted within a year

Publisher: Tom's Guide (12/07/2024)

Overview: Luma Labs founder predicts real-time AI video creation capabilities within a year.

Key Points:

1. Advancements in AI could enable instant generation of high-quality video content, transforming marketing and entertainment industries.
2. The technology may allow for personalised, dynamic video experiences tailored to individual viewers in real-time.
3. Ethical and copyright concerns surrounding AI-generated video content are likely to intensify with these developments.

Marketer's POV: Real-time AI video creation offers hyper-personalized, scalable content, but marketers must address ethical and legal challenges to maintain trust and compliance.

Samsung adds AI to foldables

Publisher: TechCrunch (10/07/2024)

Overview: Samsung's latest Galaxy Z Fold and Z Flip devices feature integrated Galaxy AI, powered by Google's Gemini, enhancing user experience.

Key Points:

1. Galaxy AI introduces advanced on-device AI capabilities, including real-time translation and intelligent text suggestions.
2. The integration of Google's Gemini model signifies a deepening partnership between Samsung and Google in AI development.
3. These AI features could set new standards for smartphone functionality and user interaction.

Marketer's POV: Galaxy AI integration enables hyper-personalized, context-aware mobile marketing. Marketers can leverage real-time translation and smart suggestions for culturally nuanced campaigns

AI models fail visual tests

Publisher: Ars Technica (10/07/2024)

Overview: Recent studies reveal top AI models struggle with basic visual tasks, like identifying obscured objects and understanding spatial relationships, highlighting the need for human oversight.

Key Points:

1. Leading AI models show surprising weaknesses in basic visual tasks, struggling with object recognition when items are partially obscured or in unfamiliar contexts.
2. Current AI systems have limited understanding of spatial relationships and object permanence compared to humans, impacting their ability to process complex visual scenes.
3. These limitations highlight the ongoing need for human oversight when using AI-powered visual tools in marketing applications like image recognition and analysis.

Marketer's POV: AI models struggle with basic visual tasks, highlighting the need for human oversight in AI-driven marketing, particularly in image recognition and analysis for accuracy and relevance.

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That's all for this week. Stay tuned for more updates next week.

Warm regards,

Charlie Hills

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