MarTech AI #37: Updates for Runway Gen-3, Perplexity Pro, Figma, Meta AI and MORE...

Welcome to MarTech AI #37 (1st - 7th June)

From video generators to 3D asset creators, there's a lot to cover. Ready to dive in?

TL;DR

→ Runway's Gen-3 AI video tool now public

→ Perplexity upgrades Pro search

→ WhatsApp AI-powered avatars

→ Figma pauses new AI tool due to copyright

→ Meta's 3D-GEN for 3D asset creation

Runway's Gen-3 AI video tool now public

Publisher: Tom's Guide (05/07/2024)

Overview: Runway's Gen-3 AI video generator is now available to everyone, offering impressive 10-11 second photorealistic clips with accurate motion from text prompts.

Key Points:

1. Gen-3 produces 10-11 second photorealistic video clips with surprisingly accurate motion.
2. The tool is now widely available, unlike some competitors like OpenAI's Sora.
3. Each generation costs between $1 and $2.40, with credits available at $10 per 1000.

Marketer's POV: Gen-3's accessibility and high-quality output could enabling rapid creation of realistic of video assets, potentially reducing production costs and time-to-market.

Perplexity upgrades Pro search

Publisher: The Verge (03/07/2024)

Overview: Perplexity has launched an upgraded Pro version of its AI-powered search engine, featuring an advanced research assistant.

Key Points:

1. The new Pro version includes a GPT-4 powered AI assistant for more complex queries and in-depth research.
2. Users can now upload documents for the AI to analyze and incorporate into its responses.
3. The upgrade also introduces a feature to save and organize search sessions for future reference.

Marketer's POV: Perplexity Pro's enhanced capabilities could significantly streamline market research processes, enabling marketers to gather and analyze complex data more efficiently, potentially leading to more informed and data-driven marketing strategies.

WhatsApp AI-powered avatars

Publisher: The Verge (04/07/2024)

Overview: WhatsApp is testing an AI-powered avatar image generator called "Imagine," utilising Meta's Llama 3 model.

Key Points:

1. The "Imagine" feature allows users to create custom avatar images based on text prompts.
2. Generated images can be used as profile pictures or shared within chats.
3. The tool is currently in beta testing and is expected to roll out globally in the coming months.

Marketer's POV: WhatsApp's AI avatar generator enabling brands to create custom visual content that resonates with individual users, potentially increasing engagement and brand affinity on the platform.

Figma pauses new AI tool due to copyright

Publisher: The Verge (02/07/2024)

Overview: Figma has temporarily disabled its new AI-powered design tool, Make Design, following accusations that it was replicating Apple's Weather app design.

Key Points:

1. Figma's AI tool produced designs strikingly similar to Apple's Weather app from simple prompts
2. CEO Dylan Field denied training on existing apps, citing issues with off-the-shelf LLMs
3. The tool has been taken offline until Figma can ensure the integrity of its output

Marketer's POV: Figma's AI advancements could revolutionize digital marketing design processes, enabling rapid prototyping and iteration of marketing materials, potentially reducing design time and costs while maintaining high-quality, brand-consistent visuals across campaigns.

Meta's 3D-GEN for 3D asset creation

Publisher: VentureBeat (02/07/2024)

Overview: Meta introduces 3D-GEN, an AI-powered tool for rapid creation of 3D assets from text prompts or 2D images.

Key Points:

1. 3D-GEN can generate detailed 3D models and environments in seconds, significantly reducing production time.
2. The tool supports various output formats compatible with popular 3D software and game engines.
3. Meta plans to integrate 3D-GEN into its metaverse development toolkit for creators and developers.

Marketer's POV: Meta's 3D-GEN could enable rapid production of virtual product showcases.

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That's all for this week. Stay tuned for more updates next week.

Warm regards,

Charlie Hills