MarTech AI #36: Updates for Gemini 1.5 Pro, Gmail, Figma, Character.AI, Synthesia, iOS 18, Meta AI, Anthropic and MORE...

Welcome to MarTech AI #36 (24th - 30th June)

AI continues to change marketing with Meta's AI image labels, Anthropic's Projects, Gmail's Gemini sidebar, Google's Gemini 1.5 Pro's massive context window and a whole lot more.

TL;DR:

→ Google's Gemini 1.5 Pro extends context window

→ Figma introduces AI-powered design tools

→ Synthesia enables AI avatar presentations

→ Character.AI launches voice call feature

→ Gmail integrates Gemini AI sidebar

→ iOS 18 to bring conversational Siri

→ Meta labels AI-generated images

→ Anthropic unveils Projects feature

Meta labels AI images on Facebook and Instagram

Publisher: Business Standard (25/06/2024)

Overview: Meta introduces a new feature to label AI-generated images on Facebook and Instagram, aiming to improve transparency and combat misinformation.

Key Points:

1. The labelling system uses advanced detection algorithms to identify and mark images created by AI, helping users distinguish between real and AI-generated content.
2. This initiative addresses growing concerns about the spread of deepfakes and AI-generated misinformation on social media platforms.
3. The feature may impact how marketers use AI-generated visuals in their social media campaigns, potentially influencing content creation strategies.

Marketer's POV: Meta's new AI image labels mean marketers need to rethink how they use visuals on Facebook and Instagram. It's now more important than ever to be honest and clear about the content we share on social media.

Anthropic launches Projects

Publisher: Anthropic (25/06/2024)

Overview: Anthropic launches Projects, a new feature that helps users organize and manage their work with Claude more effectively.

Key Points:

1. Projects let users group related chats, documents, and tasks in one place, making it easier to work on complex AI-assisted projects.
2. Users can add up to 500 pages of context to each Project, helping Claude understand and assist with specific tasks better.
3. Team users can share their best conversations with Claude, encouraging collaboration and knowledge sharing.

Marketer's POV: With Projects, marketers can now organize their AI-powered campaigns more efficiently. This feature could help teams work together better and make data-driven marketing easier and more effective.

Gmail integrates Gemini AI sidebar

Publisher: The Verge (24/06/2024)

Overview: Google introduces a Gemini AI-powered sidebar in Gmail, offering intelligent assistance for email composition, summarisation, and task management.Key Points:

1. The Gemini AI sidebar can generate email drafts, summarise long email threads, and suggest action items based on email content.
2. This integration aims to boost productivity by streamlining email management and communication tasks for users.
3. The feature raises questions about data privacy and the potential impact on personal communication styles in professional settings.

Marketer's POV: Gmail's Gemini AI sidebar offers marketers powerful tools for efficient email communication and campaign management, potentially improving response rates and personalisation in email marketing strategies.

Gemini 1.5 Pro's context window hits 2M tokens

Publisher: 9to5Google (27/06/2024)

Overview: Google has supercharged Gemini 1.5 Pro with a 2 million token context window, allowing it to process and understand huge amounts of information at once.

Key Points:

1. Gemini 1.5 Pro can now handle 2 hours of video, 22 hours of audio, 60,000+ lines of code, or over 1.4 million words in a single go.
2. This upgrade helps Gemini maintain understanding across long conversations or documents, making it better at complex tasks like finding bugs in large code bases or analysing extensive research.
3. The model can process different types of data together, like text, video, and audio, opening up new possibilities for AI-powered analysis and content creation

Marketer's POV: Gemini 1.5 Pro's massive 2M token means we can now process huge datasets and unlock deeper insights.

Synthesia enables AI avatars from your webcam

Publisher: CNBC (24/06/2024)

Overview: Synthesia introduces a new feature allowing users to create AI avatar presentations using their own webcam footage.

Key Points:

1. The technology enables users to generate lifelike AI avatars that mimic their appearance and mannerisms, based on short webcam recordings.
2. This advancement offers a cost-effective solution for creating personalised video content at scale, particularly beneficial for marketing and educational purposes.
3. The feature raises ethical concerns regarding the potential misuse of AI-generated video content and the need for clear disclosure of AI-generated media.

Marketer's POV: Synthesia's AI avatars from webcam footage let marketers create personalised video content quickly and affordably. This tool can enhance engagement and streamline video production, but it's important to stay transparent about AI use to maintain trust.

Siri gets smarter in iOS 18

Publisher: The Verge (22/06/2024)

Overview: Apple's upcoming iOS 18 update is set to introduce conversational AI capabilities to Siri, potentially transforming the virtual assistant's functionality and user interactions.

Key Points:

1. The update aims to make Siri more conversational and capable of handling complex, multi-turn queries and tasks.
2. This enhancement could significantly improve voice search and AI-assisted interactions on iOS devices, impacting mobile marketing strategies.
3. The development signals Apple's commitment to competing in the AI assistant space, potentially influencing the broader AI and voice search landscape.

Marketer's POV: Marketers should start thinking about how to create content that works well with voice search and how to use Siri's new abilities to reach iPhone users in more engaging ways.

Figma adds AI tools

Publisher: The Verge (26/06/2024)

Overview: Figma introduces a suite of AI-powered design tools and a comprehensive app redesign, aiming to streamline the creative process for designers and marketers.

Key Points:

1. New AI tools help generate design variations, suggest color palettes, and automate repetitive tasks, boosting productivity and creativity.
2. The redesigned interface improves collaboration and workflow management, making it easier for teams to work on complex projects.
3. Figma Slides, a new feature, allows users to create and share presentations directly within Figma, enhancing visual content creation.

Marketer's POV: Figma's new AI tools and redesign make it easier for marketers to create engaging, cohesive brand visuals. The improved collaboration features and Figma Slides can streamline team efforts and enhance presentation quality.

Character.AI launches AI voice calls

Publisher: Reuters (27/06/2024)

Overview: Character.AI launches a new voice call feature, allowing users to engage in spoken conversations with AI characters.

Key Points:

1. The feature uses advanced speech tech to enable natural-sounding voice chats with AI characters.
2. It opens up new ways to use AI for personalised customer service and interactive marketing.
3. The launch raises important questions about ethics and potential misuse of AI voice interactions.

Marketer's POV: Character.AI's voice calls offer exciting new ways to create interactive brand experiences and personalised customer support.

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That's all for this week. Stay tuned for more updates next week.

Warm regards,

Charlie Hills

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