MarTech AI #32: OpenAI GPTs, Memory & Vision for Free Users, Google's AI Overview Backlash and Perplexity Launch Pages...

Welcome to MarTech AI #32: ?(26th May - 2nd June 2024)

This week, we cover OpenAI's expansion of custom GPTs, memory, and vision features for free users, and Google's efforts to refine AI-generated search summaries. We also explore Perplexity Pages, and Microsoft's Copilot Telegram integration and more....

TL;DR

→ Perplexity Launch Pages

→ OpenAI Introduces ChatGPT Edu

→ Microsoft's Copilot is now on Telegram

→ OpenAI's Custom GPTs, Memory & Vision for Free Users

→ Google Admits Its AI Overviews Search Feature Screwed Up

OpenAI expands free access to custom GPTs, Memory, and Vision

Publisher: News18, 01/06/2024

Overview: OpenAI has rolled out access to custom GPTs, memory capabilities, and advanced vision features to all ChatGPT users, including those on the free tier.

Key Points:

1. Custom GPTs allow users to interact with specialised AI models designed for specific tasks, enhancing accuracy and focus.
2. The memory feature enables GPTs to remember user preferences and past interactions.
3. Enhanced vision capabilities allow users to analyse charts, images, and visual data.

Marketer's POV: OpenAI's democratisation of advanced ChatGPT features like custom GPTs, memory, and vision capabilities empowers marketers to leverage powerful AI tools for virtually no cost.

Perplexity Launch Pages

Publisher: Perplexity AI, 30/05/2024

Overview: Perplexity has unveiled Pages, an innovative feature that streamlines the entire blog creation process lifecycle, from research and drafting to publishing.

Key Points:

1. Pages generate comprehensive content drafts instantly, saving time and effort for writers, researchers, and content creators.
2. The platform offers intuitive tools for organising and structuring content, ensuring a polished and visually appealing final product.
3. Pages produces visually dynamic and well-formatted content tailored to the user's specified audience level.

Marketer's POV: Perplexity Pages is a game-changing tool for content marketers, empowering them to streamline the entire blog creation process. By leveraging AI to generate high-quality drafts.

Google Admits Its AI Overviews Search Feature Screwed Up

Publisher: WIRED, 31/05/2024

Overview: Google has acknowledged and addressed inaccuracies in its AI-generated search overviews

Key Points:

1. Google admits to viral errors in AI-generated search results, including bizarre and misleading answers.
2. The company has implemented more than a dozen technical improvements to enhance the accuracy and reliability of AI Overviews.
3. Google continues to monitor and adjust features based on user feedback, emphasizing the importance of thorough testing and user engagement.

Marketer's POV: Google's AI Overview missteps highlight AI's limitations, underscoring the need for rigorous testing, continuous refinement based on user feedback, and transparent communication for successful AI adoption in marketing.

Microsoft's Copilot is now on Telegram

Publisher: TechCrunch, 29/05/2024

Overview: Telegram integrates Microsoft's Copilot AI chatbot, enhancing user interaction with AI-driven responses.

Key Points:

1. Copilot offers conversational AI capabilities within Telegram.
2. Enhances user experience with real-time, AI-driven interactions.
3. Available for free on both mobile and desktop platforms.

Marketer's POV: The integration of AI chatbots like Copilot into popular messaging platforms presents new opportunities for marketers to engage with audiences through conversational AI.

OpenAI introduces ChatGPT Edu

Publisher: Neuroscience News, 31/05/2024

Overview: OpenAI's ChatGPT Edu aims to integrate AI into university operations, enhancing educational outcomes.

Key Points:

1. ChatGPT Edu, powered by GPT-4o, excels in text and vision reasoning, coding, and data analysis.
2. Universities like Columbia and Wharton have integrated ChatGPT for various academic and operational tasks.
3. Offers enterprise-level security, supports over 50 languages, and includes robust administrative controls.

Marketer's POV: ChatGPT Edu's integration into universities highlights AI's potential to streamline educational processes.

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Warm regards,

Charlie

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