MarTech AI #29: OpenAI Challenge Google, GPT-4.5 Speculation, Microsoft Copilot Rewrites Prompts and Adobe Acrobat AI...

Welcome to MarTech AI #29: ?(5th - 11th May 2024)

AI is shaking things up in a MAJOR way this week. OpenAI is gunning for Google's search throne, Meta's giving your ads an AI makeover, a mystery chatbot is raising eyebrows, and that's not all...

TL;DR

→ OpenAI to Launch Challenger to Google Search

→ Meta to Expand AI Image Generation for Ads

→ Mystery Chatbot Speculated to be GPT-4.5

→ Microsoft Copilot Rewrites Prompts for 365

→ Adobe Acrobat Gets an AI Assistant

OpenAI to Launch Challenger to Google Search

Publisher: Artificial Intelligence News (10/05/2024)

Overview: OpenAI is gearing up to launch an AI-powered search engine next week, potentially disrupting Google's long-standing dominance.

Key Points:

• OpenAI to launch AI-powered search engine on Monday, challenging Google's dominance.
• The ChatGPT-enhanced tool will allow users to query the web and receive AI-generated responses with citations.
• Built on Microsoft's Bing, the new search engine could outperform ChatGPT in speed.

Marketer's POV: OpenAI's move could shake up the search landscape, offering marketers a powerful AI alternative to traditional search engines. By delivering more contextual and synthesised information, this update could reshape SEO strategies

Meta to Expand AI Image Generation for Ads

Publisher: Reuters (07/05/2024)

Overview: Meta is incorporating AI image generation tools directly into its platform, potentially altering advertising.

Key Points:

• Meta will empower businesses to create unique AI-generated images for Facebook and Instagram ads.
• This move aims to simplify the ad creation process for small businesses and marketers with limited resources.
• Ethical concerns arise about potential misuse and the need for robust content moderation.

Marketer's POV: This could level the playing field for businesses of all sizes to create stunning AI-generated ads. However, responsible use and content moderation are crucial.

Mystery Chatbot Speculated to be GPT-4.5 in Disguise

Publisher: ZDNet (11/05/2024)

Overview: A mysterious new chatbot is sparking speculation that it could be an early release of OpenAI's next-generation language model, GPT-4.5.

Key Points:

• A chatbot named "im-a-good-gpt2-chatbot" briefly appeared on Chatbot Arena, outperforming leading models like GPT-4.
• When asked, it claimed to be based on the GPT-4.5 architecture, and OpenAI's CEO, Sam Altman, hinted at a potential connection.
• Users report the model demonstrating impressive capabilities, fueling speculation about it being GPT-4.5 in disguise.

Marketer's POV: If confirmed, this mysterious chatbot could be a significant advancement in AI language models, potentially cementing OpenAI's position as an industry leader and setting a new standard for conversational AI tools.

Microsoft Copilot Rewrite Prompts for Microsoft 365

Publisher: The Verge (08/05/2024)

Overview: Microsoft introduces a new Copilot feature to rewrite and rephrase text in Microsoft 365.

Key Points:

• Microsoft is adding an "elaborate your prompt" feature to Copilot for Microsoft 365 that will rewrite and enhance user prompts.
• Microsoft states this will "turn everyone into a prompt engineer" by optimizing basic prompts with a click.
• Other upcoming Copilot features include auto-complete suggestions for prompts and a "Catch Up" meeting prep interface.

Marketer's POV: This rewrite capability could streamline prompt engineering for marketing teams, enabling them to optimise AI-generated content efficiently across Microsoft 365 apps.

Adobe Acrobat Gets an AI Assistant

Publisher: TechRadar Pro (09/05/2024)

Overview: Adobe integrates an AI assistant into its Acrobat software for document processing.

Key Points:

• The AI assistant can understand and extract information from PDFs and documents.
• It aims to simplify document management tasks like data entry and form filling.
• Concerns exist about privacy and the handling of sensitive information by AI systems.

Marketer's POV: This development could enhance efficiency in processing and analysing marketing collateral, contracts, and other critical documents, streamlining operations.

That's all for this week

Subscribe to this weekly newsletter to stay updated on marketing and AI!

Stay tuned for more updates next week.

Warm regards,

Charlie Hills