MarTech AI #25: Improved GPT-4 Turbo, Llama 3 Launch, Gemini 1.5, Imagen 2 and Three Major LLM Drops in 24 HOURS...

Welcome to MarTech AI #25 (Sunday 7th - Saturday 12th April 2024)

TL;DR

1. Google's Gemini Pro 1.5
2. Google Releases Imagen 2
3. Improved GPT-4-Turbo Model
4. Meta Confirms Release of Llama 3
5. Three massive LLM releases in 24 HOURS! ??

OpenAI Releases Improved GPT-4-Turbo Model

Publisher: Tom's Guide, 12/04/2024

Overview: OpenAI releases a major upgrade to GPT-4-Turbo, adding visual understanding to its AI toolkit. This could revolutionize ChatGPT's capabilities.

Key Points:

• The updated model analyses images, videos, and audio for richer context, enabling more informed responses.
• A December 2023 knowledge cutoff means ChatGPT accesses more recent information than before.
• Expect enhanced writing, factual responses, and better coding and logical reasoning from the chatbot.

Marketer's POV: This makes ChatGPT an even more powerful tool for marketers seeking efficient, personalised content creation. Marketers shouldn't just watch how ChatGPT interacts but should experiment themselves to find new use cases in customer service, lead generation, and beyond.

Google's Gemini Pro 1.5

Publisher: The Verge, 09/04/2024

Overview: Google's updated Gemini Pro is a force to be reckoned with. Now even more skilled at creating photorealistic images from text, it's getting serious attention.

Key Points:

• Gemini Pro pushes boundaries in bringing imagined visuals to life with astonishing realism.
• Marketers can describe almost anything, and Gemini Pro visualises it in stunning detail.
• Google's focus translates into ongoing improvements, which marketers should monitor closely.

Marketer's POV: Gemini Pro's updates bring exciting possibilities for visually driven marketing. From unique product showcases to captivating social campaigns and bespoke website visuals, it enables marketers to create imagery that stands out from the crowd.

Meta Confirms Upcoming Release of Llama 3

Publisher: TechCrunch, 09/04/2024

Overview: Meta's releasing their latest large language model (LLM), Llama 3, as open-source. This could be a major shake-up for AI and marketing.

Key Points:

• Llama 3 is the third generation of Meta's open-source LLM, building upon the capabilities of its predecessors.
• The new model is designed to be more powerful, efficient, and versatile, with potential applications in areas such as natural language processing, content generation, and AI-powered marketing solutions.
• Meta's decision to release Llama 3 as an open-source model aims to foster innovation and collaboration within the AI community, enabling developers and researchers to further advance the technology.

Marketer's POV: Marketers, get ready! Llama 3's open-source nature allows for widespread integration into marketing tools. Expect the potential to automate tasks, personalise content at scale, and gain deeper customer insights.

Google Releases Imagen 2

Publisher: TechCrunch, 09/04/2024

Google pushes boundaries with Imagen 2, their upgraded text-to-video AI. Features like Magic Eraser and Portrait Light are now available to more of us, not just Pixel owners.

Key Points:

• Imagen 2 is an upgraded version of Google's original Imagen model, with enhanced capabilities for generating high-quality video clips from text prompts.
• The new model can produce video clips that are up to 20 seconds long, with improved visual quality and coherence compared to its predecessor.
• The expanded editing features include tools like Portrait Light, which allows users to adjust the lighting in portrait shots, and Magic Eraser, which can remove unwanted elements from images.

Marketer's POV: Imagen 2 could streamline video creation for marketers. Its potential is huge: think social clips, eye-catching product demos, and more. Marketers should explore ways to integrate Google Photos' editing features into their content creation workflows.

Three massive LLM releases in 24 HOURS! ??

Publisher: Simon Willison’s Weblog, 10/04/2024

Overview: Meta, Google, and Mistral AI, all dropped major updates to their LLMs in just one day.

Key Points:

• Google Gemini Pro 1.5: This update makes powerful AI more accessible with a new free tier, though potential restrictions compared to paid versions should be considered.
• OpenAI GPT-4 Turbo: Exiting the preview stage, the full-fledged GPT-4 Turbo promises unprecedented power.
• Mistral Mixtral 8x22B: This open-source LLM breaks down barriers within the AI community.

Marketer's POV: Marketers must prepare for the ethical implications and potential for bias that powerful LLMs bring. The ability to unlock the potential in these updates, while navigating their complexities, will separate the AI-savvy marketers from those who are left behind.

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That's all for this week! Stay tuned for more updates next week.

Warm regards,

Charlie Hills