MarTech AI #21: Google's Anti-Spam Update, New Midjourney, Sora Coming Soon, AI Trains AI, OpenAI Leak and AI to Overhaul 95% of Marketing Tasks...

Welcome to MarTech AI #21 (Sunday 10th - Saturday 16th March 2024).

Google cracks down on spammy content

Publisher: Google, (20/03/2024)

Overview: Google's recent update on search rankings and the importance of quality content. Means we'll see more useful information, and cheap SEO tactics becoming less effective.

Key Points:

• The update has led to a significant reshuffling of search rankings, penalising low-quality content.
• It emphasises the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in content.
• Websites are encouraged to focus on user experience and avoid manipulative SEO tactics.

Marketer's POV: Marketers should adapt to Google's evolving algorithms by investing in high-quality, authoritative content that provides genuine value to users. Emphasising E-A-T in content creation and SEO strategies will be crucial for maintaining and improving search rankings post-update.

Midjourney launch character consistency update

Publisher: VentureBeat, (20/03/2024)

Overview: Midjourney's new feature that allows for consistent character generation across AI images.

Key Points:

• This feature solves the problem of character inconsistency in AI-generated imagery.
• It enables brands to maintain visual consistency across marketing campaigns.
• The technology can be used to create a suite of marketing materials with a unified aesthetic.

Marketer's POV: For marketers, Midjourney's feature offers a powerful tool for brand storytelling, allowing for the creation of consistent brand characters and themes across various marketing channels, enhancing brand recognition and customer engagement.

OpenAI's Sora coming in a few months

Publisher: Android Authority, (14/03/2024)

Overview: OpenAI's Sora, a text-to-video generator, will be publicly available later this year.

Key Points:

• Sora aims to democratise video production with AI-generated content.
• The tool plans to incorporate audio, enhancing the multimedia experience.
• Despite high operational costs, OpenAI intends to make Sora as affordable as DALL-E.

Marketer's POV: Sora's release could revolutionise video marketing by enabling marketers to produce high-quality videos at scale, potentially reducing costs and barriers to entry for video content creation.

Devin: The AI that trains other AIs

Publisher: PCMag UK, (20/03/2024)

Overview: Introducing Devin, an AI that can autonomously code websites and train other AIs.

Key Points:

• Devin represents a leap in AI capability, automating complex tasks like coding and training.
• This AI can significantly reduce the time and resources needed for website development.
• It opens up possibilities for marketers to implement AI-driven strategies with less technical expertise.

Marketer's POV: Marketers can leverage Devin to automate technical tasks, allowing them to focus on creative and strategic aspects of marketing. This AI could democratise web development, making it more accessible for businesses of all sizes.

Did OpenAI leak the next big ChatGPT upgrade?

Publisher: Android Authority, (14/03/2024)

Overview: GPT-4.5 Turbo boasts a doubled token context window of 256k, aimed at enriching user interactions and understanding.

Key Points:

• GPT-4.5 Turbo 256k token context window, doubling its predecessor's capacity, promising enhanced comprehension and more detailed conversations.
• This strategic enhancement appears to be a direct challenge to Google's Gemini, highlighting the intensifying rivalry in AI advancements.
• The potential July/August release, inferred from a "knowledge cutoff" in June 2024, sparks curiosity and anticipation within the AI community and beyond.

Marketer's POV: ChatGPT 4.5 Turbo token window not only allows for richer, more nuanced interactions but also enables us marketers to craft content that resonates more deeply with audiences, driving engagement and fostering brand loyalty.

Altman forecasts AI to overhaul 95% of marketing tasks

Publisher: CMSWire, (14/03/2024)

Overview: Sam Altman predicts that AI will replace 95% of tasks performed by marketing professionals.

Key Points:

• Altman's statement highlights the transformative potential of AI in marketing.
• The integration of generative AI into marketing is already in progress.
• There are concerns about data privacy, job loss, and maintaining brand standards.

Marketer's POV: Marketers should prepare for a future where AI plays a central role in creative tasks, strategising how to integrate AI while addressing ethical concerns and maintaining brand integrity.

AI Tool of the week: Gamma

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That's all for this week! Stay tuned for more updates next week.

Warm regards,

Charlie Hills