The MARS? Wrapper - November 2022 Edition

Hi there ??

One of our?unique offerings?at Blended Perspectives is our?Marketplace Analytic Research Service??(MARS?) database of Atlassian Marketplace 3rd party apps.

MARS? is a one-of-a-kind offering in the Atlassian ecosystem that enables us to perform quantitative Marketplace analysis for both our customers and across the wider Atlassian ecosystem.

In the?MARS? Wrapper, our monthly MARS? newsletter, we'll recap all of our latest Atlassian Marketplace analysis all in one place for you. You'll get to see the fastest-growing apps of the past month ??, the new "500 Club" entrants ??, our apps to keep an eye on ??, the fastest-growing apps by category ??, our featured "MARS? App of the Month" ??, as well as all of our other MARS? related content!

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?? Atlassian Marketplace: Fastest Movers

Once again?draw.io for Confluence?was the fastest-growing app on the Atlassian Marketplace by absolute growth, closely followed by?Zephyr Scale. The stand-out performer in percentage terms was?MindPro Insights, a dashboard & reporting app that runs on the Cloud.

In terms of the fastest-growing free apps,?Figma for Jira?was again the fastest-growing app as it continues its remarkable growth this year.

You can find out all of the fastest-growing free and paid apps?here.

?? Atlassian Marketplace: New 500 Club Apps

This month we welcomed 5 new apps into the 500 Club!

MindPro Insights?was among the new entrants which also included?Simple Timesheet & Worklog Dashboard Gadget for Jira,?PractiTest Test Management for Jira, &?monday.com?for Confluence.

The 500 Club of apps is made up of apps with over 500 instances and interestingly, while only making up 13% of all apps, the 500 Club members generate 83% of all Marketplace installs! This means we can focus our analytical attention on these 13% of apps, carefully categorizing them into our "Meaningful Categorizations" and including them in category analyses.

You can learn more about these apps including their growth rates and how we categorized them?here!

?? Atlassian Marketplace: Apps to Watch

Although we do like to focus on apps in the 500 Club, at Blended we also keep a close eye on the top-performing apps that are under the 500 instance threshold and are thus not in the 500 Club.

In our Apps to Watch post, we highlight the 10 fastest-growing non-500 Club apps which this month includes?Smart Jira Forms,?Hedge,?Orderly Databases for Confluence, &?Colorful Labels for Jira.

Click?here?to see all 10 of our Apps to Watch.

???MARS? Category Leaders

Our MARS? "Meaningful Categorizations" are one of its unique features that makes it so valuable to our customers and the wider Atlassian ecosystem.

The Atlassian Marketplace's categorizations are done through vendor self-selection which naturally leads to over-categorization and apps being featured in categories in which they have minimal functionality. On the other hand, MARS? "Meaningful Categorizations" are based on the primary functionality. This means that when you look for a Reporting, Publishing, Diagramming, etc... app in MARS?, only apps that primarily serve this use case will appear.

Find out the fastest-growing app over the past month in each of our "Meaningful Categories"?here.

We hope you enjoyed our recap of all the latest news from MARS? and the Atlassian Marketplace.

Please?get in touch?with us if you have any further questions on MARS? or if you are interested in receiving personalized MARS? content.