The MARS? Wrapper – July 2022

Hi there ??

In edition number two of the?MARS? Wrapper, our monthly MARS? newsletter, we'll be recapping all of the latest developments in the Atlassian Marketplace over the past month.

Read on to find out the fastest growing apps of the past month ??, the new "500 Club" entrants ??, our apps to keep an eye on ??, and the fastest growing apps by category ??

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?? Atlassian Marketplace: Fastest Movers

Zephyr Scale?(SmartBear) led the way among paid apps by total instance growth over June, putting on an additional 1,272 instances over the month–its rival in the Testing space,?Xray?(Xblend), was not far behind as it also increased its total instance count by over 1,000.

Of course?draw.io?(//SEIBERT/MEDIA) continued its unstoppable growth while?Power BI Connector for Jira?(Alpha Serve) continued its excellent growth.

Looking at the top paid apps by percentage growth,?Google Drive & Docs for Jira (ikuTeam) and?Trello+ for Jira (Apps+) led the way.

You can find out all of the fastest growing free and paid apps?here !

?? Atlassian Marketplace: New 500 Club Apps

In July we welcomed 10 new apps to the 500 Club:?Portfolio Roadmaps, Timeline & Product Discovery for Jira?(DevSamurai),?Trello+ for Jira?(Apps+),?Microsoft SharePoint & OneDrive for Jira?(ikuTeam),?Microsoft Teams-Jira Integration?(Bitband),?Workflows for Confluence?(Appfox),?Two-Way Jira Sync?(Unito),?Poll Maker for Confluence?(Stiltsoft),?Workflow Rules?(Typezoo),?Prometheus Exporter for Confluence?(Appfire),?Endpoint Central?(ManageEngine).

The 500 Club of apps is made up of apps with over 500 instances and interestingly, while only making up 13% of all apps, the 500 Club members generate 83% of all Marketplace installs! This means we can focus our analytical attention on these 13% of apps, carefully categorizing them into our "Meaningful Categorizations " and including them in category analyses.

You can learn more about these apps including their growth rates and how we categorized them?here !

?? Atlassian Marketplace: Ones to Watch

Our "Apps to Watch" blog highlights the 10 fastest growing apps with under 500 instances. While the 500 Club is important to us, there is so much great work being done on apps under this threshold it would be amiss of us to not highlight them!

Some highlights this month were?WhatsApp Connector for Jira?(Infosysta),?External Share for Jira?(Old Street Solutions), &?Label Manager for Jira?(codecentric AG)

Click?here ?to see all 10 of our "Apps to Watch" for July!

???MARS? Category Leaders

Our MARS? "Meaningful Categorizations" are one of its unique features that makes it so valuable to our customers and the wider Atlassian ecosystem.

The Atlassian Marketplace's categorizations are done through vendor self selection which naturally leads to over-categorization and apps being featured in categories in which they have minimal functionality. On the other hand, MARS? "Meaningful Categorizations" are based on primary functionality. This means that when you look for a Reporting, Publishing, Diagramming etc... app in MARS?, only apps that primarily serve this use case will appear.

Find out the fastest growing app over the past month in each of our "Meaningful Categories"?here .

We hope you enjoyed our recap of all the latest news from MARS? and the Atlassian Marketplace.

Please?get in touch ?with us if you have any further questions on MARS? or if you are interested in receiving personalized MARS? content.