MARRIOTT AL JADDAF CLUSTER ANNOUNCE NEW TECHNOLOGY UPGRADES

Marriott Hotel and Marriott Executive Apartments, Al Jaddaf announce the roll out of improved technology systems that are set to elevate the guest journey. The latest upgrades include the introduction of RFID keycards across both properties as well as upgrading the hotel’s existing TV systems to IPTV. Following the hotel’s recent repositioning, and in line with the wider hotel group’s focus on investing in guest-facing technologies, its executive team continue to seek out and implement innovative services and products that enhance the guest experience across all touchpoints.

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Firstly, both Marriott Hotel and Marriott Executive Apartments, Al Jaddaf have upgraded their previous magnetic strip key card system to RFID keycards that use radio frequency to ‘tap and access’. The new keycard system will create a smoother guest experience during both check in and when accessing rooms while also easing operational workflows, allowing front office associates to spend more time engaging with guests. The new RFID system also offers enhanced security through built-in encryption. Furthermore, with the new RFID locks being equipped with Bluetooth Low Energy (BLE) functionality, Marriott Bonvoy members can now enjoy an even more seamless guest journey while using the Marriott Mobile Key, a key card-less functionality built into the Marriott Bonvoy mobile app.

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Additionally, Marriott Hotel, Al Jaddaf is in the process of equipping approximately 122 out of its 351 rooms and suites with a new IPTV system while the remaining units will successively be upgraded. The new system includes a new, user-friendly user interface as well as Chromecast, allowing guests to cast content from streaming platforms such as Netflix and 亚马逊 Prime directly to their room’s TV.

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Commenting on the newest technological upgrades, Saad Al-Ghamdi , Multi-property General Manager says: “The guest experience remains our biggest focus at Marriott Hotel and Marriott Executive Apartments, Al Jaddaf. In order to stay relevant to our well-traveled, discerning guests it’s vital that we adopt innovative technologies that will enhance the guest journey. Whether our guest is staying with their family for a leisure trip to Dubai, or is visiting the city on a business trip, I want to ensure they enjoy a comfortable, hassle-free and connected stay with us.”

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