Marriage of Industries at an Indian Wedding!

If you're reading this, you're probably one of the 1,26,86,106+ people who got their first share of likes when Vickey Kaushal and Katrina Kaif's famed wedding photo was released. And, like the rest of us, you likely saw the caption "marriages are made in heaven" while scrolling through your Instagram feed!

But, did you know? This heavenly event on earth has a $50 billion estimated industry value, and as far as we can view, it's just going to become more prominent, with 12 million more weddings expected in India per year by 2025.

So, why is the Indian wedding market a dazzling and lucrative business? Let's dive deep into this!

'Picture Perfect'?

Marriage is beyond just two people deciding to involve a legal confirmation to spend their life together. It's a marriage of several industries, with the photography sector tying the knot and reaching a market size of $25-30 billion at a 25-30% annual growth rate.

In fact, the Vik-Kat wedding photo you liked was sold exclusively to People magazine for a stunning $2.5 million!

It's more than simply a shot; it's...

'An Experience'?

For Indian weddings, grand is the new subtle, with people arranging an intimate event in stunning exotic sites, investing for experience in pricey resorts, palaces, or breathtaking views to have an affair like Vik-Jaisalmer Kat's wedding; spending anything from ?50L to ?4 Cr!

Because, in the end, it's all how you...

'Plan It Out'?

There are nearly as many event planners as pin codes in India, and putting everything in place is a wholesome $100 billion industry that dances through multiple events from initial 'roka' to the lavish 'reception'. Variables making this occasion special is just as diverse as 10 to 12 million weddings happening across the country, and to plan this out - it falls under the single umbrella of the event management industry.

So, next time you are planning or attending a wedding - look around and see...

'The Art'

Every bride in our country desires the most glamorous wedding possible. And, when celebrities like Katrina Kaif don a gorgeous Sabyasachi royal red lehenga, the internet is likely to be bombarded with inquiries on how to incorporate the latest trend into their wardrobe because who doesn't want to dress the ?17L lengha and create a buzz?

That's not all; makeup is also a colossal trend to watch, with the beauty business growing at a 20% annual rate, selling makeup packages stitched together with events.

Lastly, it's always…

'Personalized'?

For generations, India's rich culture has preserved the values and traditions passed down to commemorate the knot of this holy event. It is continually personalised with the gleam of all unorganized sectors coming together to form an $80 billion-per-year industry roadmap!

So, the next time you see beautiful wedding photos of a celebrity or your friends and family, we hope you take a second to look at the sheer amount of business growth that a single event like a wedding generates by simply two people marrying.

It's a marriage of industries!