Marmalade is 10 Years Old

Marmalade is 10 years old!??

I am so proud to have been on this journey, and even prouder of our work to create a more sustainable future through the partnerships we have forged, the?stories?we have?brought to life, and our collaboration with incredible clients to activate their purpose.?

When I founded Marmalade 10 years ago, I wanted to find meaning in the work I did,?and?to?create an outlet for others to do the same.?To?leverage the power of people, partnerships and creative storytelling to?problem solve?and?change the world for the better.?

?For businesses?back then, doing good was about honouring?the?CSR commitments that existed alongside their?core business,?but?things have progressed.?Purpose?is?moving to the heart of the business, and the role businesses?have to?play.??

I have travelled the globe and seen first-hand the?positive?impact?businesses?can make?on?communities and the environment.??From the women?entrepreneurs, I met in Kenya?who?run water kiosks?to fund their children through school, to?the?women in Brazil running recycling plants that?employ the homeless,?the?brands?who enabled this?demonstrated?their ability to?lift communities into economic prosperity?using?their know-how?and resources.?

?Along my journey,?I have had the opportunity to mentor?leaders?of the future?who?use?AI and tech for good.??These people?have?inspired?me.?They show that?regardless of social background, wealth, or even health,?anyone?can make a positive contribution to society,?and it’s?a?mindset?that’s?infectious?and spurs others on.?

Now, as the world?realises?we need major change?the?challenge?continues?-?to inspire action,?to?change?the way?we live and?to?encourage?others to do the same.??

There is?a?role for brands?to step up as changemakers with the means to shape and influence. To serve a new purpose beyond just profit and in doing so help create a more sustainable future.??

From thought-leadership?and encouraging individual action, to supporting environmental?or?social innovation, increasingly consumers value the positive impact that brands make when deciding who to buy from -?and when we consider a growing number of us are ready to pay a?premium to those doing?good, it is clear we are using our impact on the bottom line to evolve brands?into changemakers,?providing a blueprint for how we expect them to operate.?

Similarly,?as we begin to change what we value, investment?will?follow?purposeful businesses in a shift from mass consumerism to those doing?good. Businesses who grasp this, who transform themselves to serve people,?planet?and profit, have a once in a lifetime opportunity to energise their brand, their people, and consumers around a greater challenge that truly engages.??

As a purpose-driven agency of 10 years, we have been on this journey with our clients, to share their social impact and sustainability stories through content that really inspires. That rallies stakeholders around a vision, that creates pride and advocacy in the good a brand does, that leads and makes a difference. ?

From our work with EY striving to Build a Better Working World, to HSBC and Change Please?looking to?break down barriers in society?and?provide?financial inclusion,?we work with amazing people and brands, innovating to make the world a more sustainable, fair and inclusive place to live. ?

With the recent events at COP26 I hope you have an opportunity to think about your businesses and we get a chance to help you on your journey, winning the hearts and minds of your consumers, your suppliers, your?people?and shareholders, helping put your business firmly on the road to making change.?

My journey with Marmalade is now 10 years?young?and I?look forward to?helping?more?inspirational people?and businesses?make?an impact?this next decade.???

Wishing?you?and your family?a wonderful?2022?from?myself and the Marmalade team,?

Claire?