Mark's Magic of Success plus five key marketing tips for accountants

With credit to Marcus Brigstocke and apologies to Amy Winehouse and Mark Ronson: "When they try to make you go for rejab - I say, go, go go". You're welcome!

I've had mine. Have you had yours?

Below you'll find more real-life practical ideas and insights, plus my five fundamental marketing tips for accountants. Lastly there is a quick anecdote to make you smile: What do different people dislike HMRC?

3 practical tips I shared recently in 1-2-1 sessions

My mentoring clients found these tips helpful in the context of their issues, challenges and problems. I hope you will too.

1. MUST DO and DONE: Try this. Each day make a fresh list. Set up 3 columns. The first is for the things you absolutely MUST DO today. The second is for those things to NOT DO today (maybe because you will do them another day). The third column is where build up a daily note of the things you have DONE - whether or not they were on your MUST DO list. You’ll feel better at the end of the day as you’ll have reminder of where the time went and what you achieved.
2. Overcoming imposter syndrome: Stop listening to that belittling inner voice as it is exaggerating the most innocuous criticism and concerns in your own head. Other accountants have thanked me for helping them here. Let’s talk it through.
3. Learn lessons and adapt: You keep doing the same things and hoping you will get different results. That never works. It is daft to keep repeating efforts that are evidently not getting you what you want. When things aren't going the way you want, we need to consider what lessons you can learn so that you can adapt before trying again. This is what it means to be determined, resourceful and flexible rather than arrogant and foolhardy.

More on mentoring >>>

Strategic lead generation

Here's just a couple of the virtual sessions you can book me to present for your office/team or even 1-2-1:

MMMMM – Mastering the 5 Ms – Ideal if your business development activities are a little unfocused and you are struggling to win the new clients and the type of work you really want to be doing.

Lead generation using Linkedin – Basic and advanced opportunities for accountants to use Linkedin effectively to source the leads you really want.

Find out more >>>

Topical tax commentary on Linkedin

If you are at all active on Linkedin, you can follow The Tax Advice Network business page. You may find the posts insightful and useful. The Linkedin algorithm should also then reflect your interest in the posts you see here on your home page feed.

Latest posts here:

• The G7’s historic tax deal is a step in the right direction but does it address the key underlying issues?
• Does The Sunday Times really think that “accountants” is a catch-all term for anyone who mentions tax when they give advice? Even financial advisers?
• Thanks Times Money. Great story today that could well discourage people seeking specialist tax advice. We are not impressed!

More here >>>

Five fundamental marketing tips for accountants

I was asked recently for my top five marketing tips for accountants and so I had a quick look at the marketing related posts on my blog.

In so doing I realised how much has changed over the years. When I first started mentoring accountants I had to avoid the M-word (Marketing). It didn’t resonate with many accountants – other than those in larger firms with established marketing departments. Now I am often approached for strategic and independent marketing advice!

Anyway, today I have shared my five key marketing tips for accountants in practice. The fifth one is absolutely fundamental and yet so often forgotten or ignored.

More here >>>

Fun time - What do different people dislike HMRC?

• Chiropractors don’t like HMRC because they’re always after back taxes
• Police officers object to the extra duty
• Cardiologists find them heartless
• Podiatrists hate having to foot the tax bill
• Gym owners don't like have to pay exercise duty
• Fairground owners struggle with their tax dodgems
• Librarians hate the HMRC for all the extra bookkeeping required
• Detectives say that HMRC send them figures that just don't add up
• Pet shop owners just hate perch's tax
• Post Office workers don’t like Stamp Duty
• Headline Writers hate Capital Gains Tax
• Newlywed grooms pay more when they carry their brides over the threshold
• Musicians don’t like HMRC because they always want too many notes

There's plenty more to make you laugh on the Accounting Fun blog here >>>

I look forward to speaking with you

You can take your chances 07769 692890

or book a call at a time that suits us both: www.calendly.com/bookmarklee

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Mark Lee FCA provides strategic advice, talks and mentoring to accountants and tax advisers who want to improve their reach, referrals and results. He is also Chairman of the Tax Advice Network, the UK’s largest network of independent tax advisers.

Mark has long been a popular speaker for UK accountants both on stage and online. Informed, entertaining and commercial he also debunks hype and misconceptions. Earlier in his career he was a partner in two top firms. He has a number of voluntary roles including being Treasurer of The Magic Circle.

BookMarkLee.co.uk