MarketStar Bulgaria and FEBA collaborate to provide innovative learning experiences for business students

The collaboration

MarketStar Bulgaria and FEBA Sofia University "St. Kliment Ohridski" (Faculty of Economics and Business Administration) have collaborated to create a unique and innovative educational experience for students studying "Business Projects in an International Environment." This collaboration has introduced advanced teaching methods and practical business case studies that allow students to learn from industry experts' experiences.

Zdravko (Zi) Zdravkov , Director of Business Development at MarketStar Bulgaria, and Boris Georgiev , Director of Sales Operations & Enablement, worked closely with the students to help them solve real business cases in an innovative way. The module of events began with an invited lecture by Zdravko and Boris, which was followed by a team-based approach to the development of solutions for real-world business cases. The students then presented and defended their solutions to a jury of academic and business representatives during a simulated pitch session in the classroom.

Boris said, ''The students were engaged, very curious and collaborative. Each team put on their thinking hats and created a Go-To-Market Strategy they would use to find new B2B Customers.

Zdravko and I were happy to see that each team had spent time preparing well-thought market research based on which they were able to suggest quite intriguing ideas on how one of our customers at MarketStar could enter new niche markets.

It was a pleasure to collaborate with FEBA and we look forward to building more experiences that would prepare students to compete in today's technology market.''

The outcome

Each team received constructive feedback from the jury, which helped them improve their solutions. The students were then able to learn about the MarketStar Bulgaria solution to the case study they had been working on.

All students who participated in the team-based approach received access to specialized learning resources, including one-year free access to the company's educational platform, SalesPRO, which is certified by the Ministry of Education and Science in Bulgaria.

Boris, about the SalesPRO program:

‘’The tech sector doesn’t only need people who code." It needs bright minds to make things happen in every aspect of the business. SalesPRO is our way of contributing to the next generation of professionals by enabling them to enter the technology industry and create growth with like-minded professionals.''

The collaboration between MarketStar Bulgaria and FEBA has provided an opportunity for students to gain valuable insights into the business world and learn from the experiences of industry experts. The innovative teaching methods used during this collaboration have helped students develop critical thinking skills, problem-solving abilities, and presentation skills. Moreover, it has provided a platform for students to showcase their talents and gain real-world experience that can help them excel in their future careers.

In conclusion, MarketStar Bulgaria and FEBA's collaboration has successfully provided an innovative and modern learning experience to students, allowing them to learn from the experiences of industry experts and apply their knowledge to real-world business cases. The dedication and support of MarketStar Bulgaria's team are highly appreciated by the FEBA Deans’ Office, and this collaboration has set a new standard for modern, high-quality education.