Marketplace Updates, January 2025 Edition
Welcome to your go-to source for the latest updates across various marketplaces! In this edition, we bring you key highlights from January 2025, offering insights from industry experts to keep you ahead of the curve.
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eBay Partners with Facebook Marketplace?
eBay has announced a partnership with Facebook Marketplace, expanding product visibility like never before. This power move allows eBay sellers to tap into Facebook ’s massive audience, boosting reach and conversions. Expect smooth integration, wider exposure, and enhanced sales opportunities. For sellers, this means more eyes, more buys, and less hassle—a win-win for eCommerce growth! Ready to scale? Note: This update is in its pilot phase currently being tested in the US, Germany, and France.?
eBay UK Updates its Enhanced Buyer Protection Program 2025: What it Means for Sellers?
Starting February 4, 2025, eBay UK will implement a new Buyer Protection program aimed at enhancing transaction security and buyer confidence. This update introduces a Buyer Protection fee for purchases from private sellers, while business sellers continue under the existing fee structure. With 24/7 customer support and secure transactions through trusted payment partners, the update highlights eBay’s commitment to a better user experience. The shift nudges high-volume private sellers toward business accounts, creating a more professional, transparent marketplace. More security, more clarity—eBay’s shaping the future!?
TikTok Shop Updates Refund Policy for ‘Ship by Seller’ Category?
TikTok Shop ’s latest policy update, effective January 10, 2025, redefines how sellers manage returns and refunds. Sellers using the ‘Ship by Seller’ method are now required to refund initial shipping fees for all product returns, including change-of-mind cases. While this change aims to boost customer trust and loyalty, it places sellers at a crossroads—demanding strategic recalibration of pricing, shipping, and return handling processes to sustain profitability. This move by the social commerce behemoth seems to promote ‘Fulfilled by TikTok ’ over third-party fulfillment.?
eBay Launches Combined Auction Update for Sellers?
eBay Auctions got a whole lot smarter and easier for both sellers and buyers. eBay introduces a 7-day combined shipping window, letting buyers bundle multiple auction wins into one shipment. Sellers can issue a single invoice for all items purchased within the window, streamlining payments and shipping logistics.?
Shopify’s ‘Not So Boring’ Winter ‘25 Updates
Following the record-breaking BFCM 2024 success, Shopify’s ‘not so boring’ Winter’25 updates bring incredible updates for online stores.? From AI-driven tools to seamless checkout upgrades, this update empowers merchants with smarter, faster, and more profitable solutions. Shopify continues to push boundaries, making eCommerce more efficient than ever.
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Here’s what’s new for Shopify merchants:
TikTok Shop UK Introduces ‘GMV Max’: A Game-Changing Advertising Automation Tool for Sellers
TikTok Shop UK rolls out GMV MAX, an AI-powered ad automation tool designed to maximize sales with minimal effort. This tool automates the entire campaign creation process – including audience targeting, bidding, and creative selection. This automation optimizes campaign performance by seamlessly identifying and scaling high-performing assets for the sellers. GMV Max campaign is available for products and LIVE shopping sessions on the channel. Less guesswork, more growth—TikTok’s got your back!?
eBay Germany Ad Updates 2025
Entering into the Online Advertising Warland in 2025, eBay is bringing two significant updates to its platform in Germany. Effective February 26, 2025, eBay sellers using the ‘Premium Campaign’ will gain an edge over competitors by getting their ads placed in the top position. Additionally, under the revised billing for Basic Strategy Ads, sellers will be charged if the item sells while the ad is active and has received a click in the past 30 days.
eBay Pre Loved Items Updates 2025: For UK and IE eBay Sellers
eBay is making secondhand shopping bigger and better in 2025, rolling out enhanced features for pre-loved items. Effective from February 4, 2025, sellers can label pre-owned clothing as “Used - Excellent, Good, or Fair”.?
Amazon Ads Launches Brand+
Amazon Ads has introduced Brand+, an AI-powered feature within its Demand-Side Platform (DSP). This tool targets shoppers in their consideration phase, leveraging data from Amazon's shopping, browsing, and streaming activities. With video ads across 亚马逊 properties like Prime Video & Amazon MGM Studios and Twitch , as well as external sites like BuzzFeed and Fox Corporation , Brand+ expands Amazon’s reach to TV advertising, engaging customers at every stage of the funnel.
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