The FTC has officially banned fake online reviews, making it easier for you to trust what you read. Plus, Amazon AI-generated content is getting a boost with new A+ modules that promise to enhance your shopping experience. If you’re an Amazon seller, be aware of the recent send rate reduction for US-to-UK shipments. Dive in for more details on these important changes!
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TikTok
is looking to help creators make their own custom products to sell on the app by connecting creators to various manufacturers.
- A federal rule banning fake online reviews is now in effect. This ban includes reviews and testimonials left by AI or fake individuals, people from within a company leaving reviews, or reviews that are misleading about their true experience. Businesses will be penalized for creating or selling reviews/testimonials, and buying fake reviews, prohibiting the use of legal or physical threats, false accusations, or forms of intimidation.
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Prime Video & Amazon MGM Studios
are set to increase their advertising presence in 2025, signaling a potential shake-up in the streaming advertising market. This could involve increasing ad slots, introducing new ad formats like pause ads and sponsorships, or both.
- Brands can now use AI for creating content generation for some Basic and Premium A+ modules, marked as "AI ready" in the backend.
- Amazon DSP now allows self-service advertisers to set up rewarded ads, offering customers Amazon credits for engaging with ads. Rewarded ads drive higher engagement by providing immediate value to customers.
- Amazon's Seller Export and Delivery (SEND) service now offers up to 15% savings for FBA shipments from the US to the UK. Key benefits include Seller Central integration for booking and customs information, customs support, competitive rates, door-to-door delivery, and shipment tracking with support for issue escalation.
- There are only a few spots left for The Vault—an exclusive, high-level event where top Amazon experts and master negotiators will reveal the insider secrets to securing the best Vendor Terms for your brand. This is your chance to learn directly from the best, gain unparalleled insights, and walk away with the tools you need to dominate your negotiations. Plus, you’ll have the opportunity to network with leaders from major brands in a private, discreet setting. Don’t miss out—apply now before it’s too late!
- unBoxed 2024 brought many exciting announcements and feature releases. Wondering which ones will be most beneficial to your business? Check out our special unBoxed 2024 edition of The Marketplace Flash that ranks each released based on the level of impact.
