MARKETO ENGAGE JANUARY 2021 RELEASE

#MARKETOENGAGE

#NextGenerationUserExperience

-Support for Workspaces

The Marketo Engage next-generation user experience brings together full support for workspaces and partitions including the ability to share folders across workspaces. 

#MultiChannelPersonalization

-Continuous Audience Sync to Adobe Experience Cloud

Marketo Engage will automatically sync the updated audience across your connected AEC apps, ensuring that your engagement programs and workflows are always targeting and suppressing the right people as customer engagement is happening. Use it to take advantage of Adobe’s multi-channel orchestration, re-targeting, audience suppression, personalization, and reporting use cases across your AEC tech stack.

-Continuous Audience Sync to Google, Facebook, and LinkedIn

Create more dynamic, personalized digital ad campaigns with continuous audience sync from Marketo Engage to paid media platforms.

-Tokens for Program Member Custom Fields

Personalize emails and landing pages with program member custom field values. 

Landing Pages and Forms

Form API

Ingest lead information or trigger nurture campaigns while pulling data from non-Marketo forms. Non-Marketo forms can integrate with Marketo Engage through REST API.

Landing Pages API

Third-party vendors can now render fully personalized previews of landing pages without logging into Marketo Engage. The Landing Page Preview API enables end-to-end editing and localization workflows in third-party integrated applications.

Email Marketing

Custom Objects Retrieval Limits Increased 

The creation of dynamic content in emails gets more powerful. Developers of Email Velocity Scripting can quickly increase the number of custom objects to 100 through self-serve override operation.

CRM Integration-Salesforce CRM Authentication 

OAuth 2.0 protocol is available for syncing operations between Marketo Engage and Salesforce CRM.

Salesforce CRM Syncing Dashboard 

Marketo Engage admins can quickly review Salesforce CRM syncing status by looking at the informative dashboard. 

#MarketoAdministration

Metadata Export 

Metadata export is enhanced to support opportunity object attributes, named accounts, program member standard and custom fields.

Updated My Account Page 

Review essential subscription information on My Account page. Users with any level of access can view the subscription name, data center identifier, and Munchkin ID.