Marketo Alternatives : The 4 Best Options for Your Business

Introduction

If you're looking for a marketing automation platform, the options can be overwhelming. There are a ton of them out there, and they all seem to do pretty much the same thing. However, each one has its own unique strengths and weaknesses that make it worth considering for different businesses. In this post we'll cover some of the best alternatives to Marketo so you can figure out which one's right for your business!

1. SALESFORCE

Salesforce is the most popular marketing automation software and has been used by more than 25,000 companies. It's also a cloud-based solution, which means that you can use it on any device without having to install anything on your computer or laptop.

Salesforce offers a wide range of features for integrating with other software systems (like Salesforce), creating customer dashboards and reporting data from multiple sources into one place. The tool supports AI-powered predictive analytics so you can predict what customers want before they even ask for it!

2. OPTIMIZELY

Optimizely is a popular choice for marketers looking to optimize their website and landing pages. It's a full-featured marketing automation platform that helps you test, optimize and personalize your digital marketing campaigns.

Optimizely was founded in 2010 by Dan Shirker (previously at Google) and Pete Komen (previously at Intuit). The company has offices in San Francisco, New York City, Chicago and Boston with over 500 employees globally across all its locations including Europe where they have offices in London & Dublin as well as Asia Pacific with locations including Sydney Australia & Singapore

3. NUTSHELL

Nutshell is a marketing automation software that helps marketers automate their marketing efforts. It's a cloud solution and therefore requires no installation or maintenance on your end. This makes it ideal for small businesses, who may not have the internal resources to devote to installing, configuring, and maintaining a solution on-premises.

Nutshell also offers some useful features for marketers who want to focus on the customer experience rather than just sending out emails or sending out automated calls-to-action (CTAs). For example:

·????????Nutshell's Predictive Intelligence feature uses artificial intelligence to predict which leads are most likely going to convert into customers based on past behavior of similar prospects;

·????????Lead Scoring allows you segment leads based on behavior like signup date or web form completion rate so that they can receive different types of communication at different points during their lifecycle;

·????????The Customer Journey Builder helps create personalized journeys based off data collected from interactions with customers throughout their journey with your brand (e-commerce stores can use this feature as well);

4. ORACLE ELOQUA

Oracle Eloqua is a great option for large enterprises. If your company has the budget to invest in a comprehensive marketing automation platform, then Oracle Eloqua is worth considering. It integrates with other Oracle products, like Salesforce and PeopleSoft.

If you're looking for a tool that lets you use your own data or integrate with other platforms (like Salesforce), then Marketo may be too restrictive for your needs.

THERE ARE LOTS OF OPTIONS AVAILABLE FOR SOLID MARKETING AUTOMATION

There are many options available for solid marketing automation software, with prices and features to fit every budget! You'll want to choose the right one for your company. Here are some examples of companies that use each option:

·????????Marketo - This is a popular choice among businesses looking for a powerful marketing automation platform. It's used by companies like IBM and Oracle, who value its ability to help them reach their customers in new ways by targeting them with personalized messages at just the right time.

·????????HubSpot - This platform allows you to manage your entire digital presence from one central location, making it easy for you or even non-technical employees in your organization (like salespeople) to create content without needing any special training on how websites work.

·????????Eloqua - This software allows you to track customer behavior online so that when they're ready for another purchase later down the line, there will already be plenty of data available about what products/services they might like next time around!

CONCLUSION

we hope this list of four solid alternatives for Marketo has helped you find the right marketing automation solution for your business. If you’re still on the fence about which one is best, feel free to reach out in the comments and let us know what your needs are! we’ll be happy to answer any questions or offer advice based on my personal experience with these products.